Podcasting: A New Tool for Getting Information About the Roofing Industry

By Adam Cabrera. 

In the current digital age, podcasting has proven itself to be an effective tool for modern businesses to connect with their customers and colleagues.  

In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Pam Torrey, director of marketing at Ingage, who offered insights into the bourgeoning world of podcasting within the roofing business. 

The two delved into the role of podcasts, highlighting their unique ability to reach busy roofing professionals. The convenience and flexibility podcasts offer make them a prime channel for professionals on the move. "They don't really have time to sit down for a 45-minute to hour-long webinar every week, but they do have time to throw on a podcast while they're having lunch or taking the dog for a walk," Pam explained.  

For companies looking to start their own podcasts, the lessons shared by Pam are invaluable. Focusing on relevant content, investing in quality production, and understanding the audience are key ingredients for podcasting success. It's a combination that can truly empower listeners and provide tangible strategies that can be applied to daily operations. 

In addition, Pam emphasized the need for quality in podcasting. From selecting the right guests to ensuring top-notch audio production, a successful podcast requires attention to detail. "The audio has to be good. Audio production is so important," she said. For those lacking in-house capabilities, Pam recommends outsourcing to guarantee a professional product. 

Ingage, a presentation platform for roofing contractors, is leveraging the power of podcasting with the launch of "Ingaged" a new podcast that aims to provide actionable tips, ideas and solutions from industry experts.  

As Pam put it, "That's really all that we're hoping to be able to do, is give people one or two little things that they can go take into their daily lives." It's an exciting time for the industry and as businesses adapt to new digital technologies, podcasting is poised to play a crucial role in its continued growth and development. 

Listen to the full Roofing Road Trips episode to learn more about Ingage and how they are using podcasting to reach their audience online.