Training - General
Mastering the Sales Essentials with Marvin Montgomery: Session 4
in Marvin Montgomery’s Mastering the Sales Essentials webinar series—a dynamic, multi-session training designed to strengthen foundational sales skills and boost your team’s performance through proven practices and repetition. Across four sessions beginning January 27, 2026, participants will learn everyday sales techniques, with all sessions recorded so you can benefit even ...
Mastering the Sales Essentials with Marvin Montgomery: Session 3
in Marvin Montgomery’s Mastering the Sales Essentials webinar series—a dynamic, multi-session training designed to strengthen foundational sales skills and boost your team’s performance through proven practices and repetition. Across four sessions beginning January 27, 2026, participants will learn everyday sales techniques, with all sessions recorded so you can benefit even ...
Mastering the Sales Essentials with Marvin Montgomery: Session 2
in Marvin Montgomery’s Mastering the Sales Essentials webinar series—a dynamic, multi-session training designed to strengthen foundational sales skills and boost your team’s performance through proven practices and repetition. Across four sessions beginning January 27, 2026, participants will learn everyday sales techniques, with all sessions recorded so you can benefit even ...
Mastering the Sales Essentials with Marvin Montgomery: Session 1
in Marvin Montgomery’s Mastering the Sales Essentials webinar series—a dynamic, multi-session training designed to strengthen foundational sales skills and boost your team’s performance through proven practices and repetition. Across four sessions beginning January 27, 2026, participants will learn everyday sales techniques, with all sessions recorded so you can benefit even ...
We all RISE together
By Emma Peterson. Through the RISE program, Tremco WTI builds roofers – not just roofs. One of the amazing things about the roofing industry is that it welcomes people from all backgrounds. Whether you have decades of experience in an adjacent trade or roofing is the first trade you are ...
Building better roofers part 3: Why contractor programs drive growth and stability
By Heidi J. Ellsworth. Contractor programs power the future of the industry. Strong roofing companies know that success depends on people and process. The most reliable way to build a sustainable business is through consistent training and education that keeps teams skilled and motivated. Contractor programs have become the foundation ...
Gain a competitive edge in waterproofing
By Dani Sheehan. Join the community of certified professionals who trust Pli-Dek systems to deliver long-lasting protection and aesthetic appeal across residential, commercial and industrial applications. With 2026 on the horizon, now is the time to strengthen your skill set, expand your offerings and prepare for new opportunities in waterproofing. ...
Top November articles: Training, tradeshows and more
By Emma Peterson. It’s been a busy month at The Coffee Shops™, here are some must-read articles to keep you informed. November has been a busy month here at The Coffee Shops™! Our crew has been hard at work and you can tell from the number of articles we published ...
Building better roofers part 2: The business edge of certification
By Heidi J. Ellsworth. How contractor programs help you stand out in a crowded market. The roofing industry is more competitive than ever, with contractors vying for attention in crowded markets. For many, certification is becoming the deciding factor that separates strong businesses from the rest. A recognized contractor program is ...
Maintenance pays
By Cotney Consulting Group. Learn why reactive roofing is a more expensive way to manage a building. There’s a simple truth in our industry: roofs don’t fail overnight; they fail slowly and expensively. You can see it on nearly every commercial building that’s gone a few too many years without attention. A ...
