Roof Coating & Systems
From coatings to covering the full building envelope
By Jenny Yu. ASC Building Materials is positioning itself as a rising force in the roofing and building materials space. Momentum is building for ASC Building Materials as the company continues to expand its footprint through their product offerings and industry presence. At the 2026 International Roofing Expo, Megan ...
Sustainability in roofing: How fluid-applied systems reduce environmental impact
By FAR. The FAR System is a forward-thinking solution that helps you grow your business while advancing environmental responsibility. Sustainability has become essential for building owners and a distinct advantage for roofing contractors. As environmental awareness grows, clients want roofing solutions that support their green initiatives without sacrificing performance. Fluid-applied roofing systems ...
Building a business around maintenance
By Dani Sheehan. KARNAK is helping move roof maintenance from a reactive service to a strategic growth driver for contractors. Across the industry, maintenance is creating new entry points into commercial roofing, strengthening relationships with building owners and helping contractors build more resilient, diversified businesses. This shift is being driven ...
Being the change in the coatings industry
By Jenny Yu. RCMA’s new membership program gives contractors the opportunity to expand their expertise, grow their business and contribute to the advancement of coatings in the marketplace. After dedicating over 10 years in the construction industry working for big firms, Jon Hudson and Brody Christenson realized it was ...
Software, Collaboration and the Alchemy of Getting It Done
In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Megan Ellsworth for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear ...
Software, Collaboration and the Alchemy of Getting It Done
In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Megan Ellsworth for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear ...
The renaissance of roof coatings
By Emma Peterson. How roof coatings like IB Roof System’s acrylic and silicone products help contractors navigate labor, sustainability and economic trends. In today’s roofing market, there are three primary trends driving the demand for roofing solutions – labor, sustainability and economic instability. And in the face of these trends, ...
Why the future of spray foam is about more than growth
By Dani Sheehan. Advances in chemistry, safety and building science are helping spray foam roofing outperform traditional systems. During a live Coffee Conversations® sponsored by Handifoam at the SprayFoam 2026 Convention and Expo, industry leaders Will Lorenz from General Coatings Manufacturing Corp and Josh Winkler of ICP Group delivered a ...
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
