Roof Coating & Systems
To Replace or To Retrofit?
By Dale Nelson, Roof Hugger. Help your customers choose a proper roof remedy for their metal roof by informing them of the benefits of retrofitting. The age-old question for metal roof owners: When should I remove and replace my old metal roof with a new one? Answer this customer question with ...
Liquid-applied Roofing Simplified
By Colin Sheehan, RCS Reporter. To account for a decreasing skilled labor force, Sika has made their products easier than ever to apply and maintain. Sean Fraker is the national manager at Sika, where he's witnessed firsthand the rapid growth of liquid-applied roofing membranes. Since he started working in the ...
Sean Fraker - The Future is Here – Liquid-Applied Roofing Membrane
By Colin Sheehan, RCS Reporter. How the increase in roof restoration and sustainable roofing has made liquid-applied roofing one of the most popular options now and in the future. In Season 3, Episode 56 of Roofing Road Trips, Heidi J. Ellsworth meets with one of the leaders in liquid-applied roofing ...
How SureCoat Became a Better Coating Product
By SureCoat Systems. Read about how one contractor’s frustrations yielded better solutions. It is easy to become frustrated when a product doesn’t perform how you think it will or even fails. No one knows better than contractors how important it is to have the right product work at the right ...
Michigan School Receives Fresh Look
By GREEN LINK Engineering. Read how this public school in Michigan was resealed with liquid applied roof coating. In central Michigan, the roof of a public school was scheduled to be resealed with a liquid-applied roof coating. The project also included two adjacent roof sections that were ...
South Carolina Manufacturing Plant's Aging Roof Restored
By Astec. 45-year-old buildings are revived by ASTEC® Re-Ply™ fluid-applied roofing solutions. Astec® provides top-of-the-line fluid-applied membrane systems for the sustainable restoration of roofs, walls, tanks, piping, ductwork and other industrial surfaces. Astec is a leading provider of elastomeric products and component systems that create waterproof and weathertight barriers, ...
How to Conduct Business During Turbulent Times
By American WeatherStar. What we learned after the recession of 2008 and how to use that knowledge now. The “Great Recession” of 2008 felt like doomsday to a lot of people. The fear and corresponding paranoia were felt throughout nearly all industries, including the roofing industry. Companies were laying off a third ...
Roof Coating and Installation 101
By John Kenny, Cotney Consulting Group. Learn the ins and outs of roof installation and coatings from their history with the Egyptians to tips on proper installation. History of coatings Coatings are one of the oldest forms of waterproofing in the roofing and construction industry. While many consider coatings a recent technological endeavor, ...
The Crucial Role of a Trusted Advisor
By Steve Kuhel, FiberTite Senior Product Manager. Resilience and durability are the most valuable components of a long-lasting roofing system. Architects bring a building owner’s vision into reality. They design building codes, oversee projects and construction, and most importantly, work to ensure that the owner’s mental picture for a commercial space is ...
Understanding the Importance of Underlayments
By Ken Gieseke, McElroy Metal. Underlayments are equally important to performance as the topmost layer of a roof. It is only natural that the average person thinks about the top or finished layer of the roof when asked about roofing products. This is understandable, as it is the final layer ...


















