Roof Coating & Systems
Finding Opportunity in Uncertainty
In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
One-stop coatings shop
By Emma Peterson. From the primer to the topcoat, UNIFLEX and Sherwin-Williams cover your coating needs. While the finished product of a roof coating system may look like the roof was given a white paint coat, anyone who’s worked in the coating sector knows that there’s a lot more thought, ...
Will Lorenz - Opportunities in Uncertainty
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include ...
From 1977 to 2025 and from RCI to IIBEC
By Emma Peterson. Learn how the consulting sector of the industry has grown and changed over the years. While at the 2025 International Institute of Building Envelope Consultants (IIBEC) Convention, The Coffee Shops™ hosted a soundstage! Sponsored by IB Roof Systems, we invited dozens of professionals to chat with us about the ...
Blending history, function and design: Eloy City Hall
By Emma Peterson. PAC-CLAD panels and Sherwin-Williams' Fluropon finish help Eloy prepare for population growth. Approximately 65 miles southeast of Phoenix, Arizona sits Eloy, a city known for its history as a railroad town and its current title as the skydiving capital of the world. Eloy began as a camp for workers ...
Making the most of your daily productivity
By Anna Lockhart. Applications like Dataforma are revolutionizing the way commercial contractors do business – and saving them significant time and money along the way. In the latest CoatingsTalk webinar, host Megan Ellsworth was joined by Brian Cook from Dataforma to discuss the power of utilizing productivity programs to increase ...
Primed and ready
By Emma Peterson. Learn about why primers are so important for coating system success and how to pick the right one for your project. Recently, Megan Ellsworth sat down with Chris Underwood and James Atkins for an episode of CoatingsCast® to discuss primers and how to find the right one ...
The peak of roof restoration
By Everest Systems. Mountains above the competition, Everest Systems provides you with high-quality roof restoration solutions and the peace of mind that comes with lasting protection. Roof restoration systems are a highly cost-effective alternative to full roof replacements for commercial buildings. Everest Systems is committed to designing solutions that will outperform your ...
Premium silicone roof coatings for lasting protection
By Everest Systems. Everest’s silicone coatings provide a seamless solution to long-term roof protection. In commercial roofing, where durability meets efficiency, finding the right solution can be the difference between a thriving, energy-efficient building and costly repairs down the road. That’s where Everest Systems Silkoxy silicone coatings come in ...
Get a behind-the-scenes look at leading manufacturing plants
By Emma Peterson. This is a great opportunity for roofing professionals to learn about the products they use day-in and day-out. Throughout the year, Western States Roofing Contractors Association (WSRCA) hosts Roadshows around the country. These are exciting opportunities for roofing owners and professionals to expand their knowledge and connect with colleagues. ...
