Roof Coating & Systems
The green roof movement
By Emma Peterson. From lowering urban heat to managing stormwater, learn about why people around the world are incorporating green roofing. On the whole, there has been a distinct rise in interest in green roofing around the world. Especially in countries abroad, like Germany, it is more common to ...
The future is fluid-applied
By Emma Peterson. Learn how the mindset around fluid-applied roofing is changing and why it’s happening now. In a new episode of CoatingsTalk, Megan Ellsworth sat down with Greg Hlavaty, the president of Western Colloid, to talk about the rise in interest in fluid-applied roof systems. Fluid-applied systems have been ...
Contractors, coatings and connections
By Jesse Sanchez. New initiatives, honest conversations and award recognition bring fresh energy to the fluid-applied roofing industry. After getting an event recap in this episode of CoatingsCast, it’s clear the Roof Coatings Manufacturers Association (RCMA) is not just maintaining industry standards, but actively pushing them forward as well. Recorded ...
Delivering durable, no-nonsense roof protection
By Jesse Sanchez. Designed for performance, built for the long haul, MuleHide backs its systems with serious engineering and contractor credibility. When it comes to roofing, shortcuts are costly. That’s why MuleHide products have earned a reputation for systems that get the job done right, with no guesswork, no ...
Innovation that matters
By Dani Sheehan. From self-adhered membranes to fire-resistant systems and cool roof solutions, Polyglass is reshaping what contractors can expect from a manufacturer. Commercial projects come down to three priorities: safety, performance and meeting customer expectations. In a recent CoatingsCoffeeShop® Lunch & Learn, Ali Spingler and Kelsey Archer from Polyglass ...
Assessing a roof before fluid applied restoration
By Dani Sheehan. Learn how to safely inspect a roof with the right tools and testing to help your building owners make an informed decision. When you’re assessing an aging roof, the process requires more than just walking around the perimeter and making a quick judgment call. According to Chris ...
Protecting the roof’s most vulnerable points
By Progressive Materials. Sealing flashings, seams and penetrations properly is essential for long-term roof performance. Even the strongest roofing system is only as reliable as its weakest point. The flashings, seams and penetrations on a roof are natural stress zones where movement, weather and water pressure can quickly lead to ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
Membrane options for every building use
By Jesse Sanchez. MuleHide’s Fleece Back membranes offer a cleaner, faster and more cost-effective roof recover system. In an era of rising construction costs and tighter project timelines, many contractors are looking for roofing solutions that offer durability without disruption. Enter Fleece Back membranes, an option gaining traction in the ...
Coffee Conversations LIVE From WRE 2025 Sponsored by General Coatings & EVERROOF!
You won't want to miss this special Coffee Conversations®, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ...


















