Metal Roofing
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
Rethinking retrofits: What works and what fails
By Jesse Sanchez. Explore the reasons why some retrofitting systems are failing and how one company says it's getting it right. While retrofitting aging metal roofs is standard practice, many widely used methods fall short of structural standards, exposing buildings to serious risks during extreme weather. Roof Hugger, ...
12 important questions to ask when looking for a qualified roofer
By Metal Roofing Alliance. Re-roofing projects are no simple task, and it’s critical to make sure you’re absolutely ready to take on such a project! The experts share questions to ask roofers so that you can find the best professional for the job. Each year, as the spring ...
Battling residential fires from the top down
By ASC Building Products. In wildfire country, your ridge vent could be the difference between protection and devastation. When wildfires roar through the wildland urban interface (WUI), where human developments meet wild vegetation, it’s not the towering flames that pose the greatest threat — it’s the tiny, wind-driven embers that infiltrate homes ...
Just around the corner: FRSA 2025!
By Emma Peterson. Get a behind the scenes look at what to expect from this year’s FRSA Convention and Expo. 2025 marks the 103rd year that the Florida Roofing and Sheet Metal Contractors Association (FRSA) has held their convention and expo. To learn more about what they have prepared for this year, ...
Tools with big impacts: New tech and trade pro support
By Jesse Sanchez. New products, trade programs and national contests bring innovation and inspiration to contractors. In this episode of MetalTalk™, hosted by Karen Edwards, Rebecca Talbot of Malco Tools dives into more topics than just hardware — she brings listeners up to speed on new innovations, smarter tool design and the ...
Cutting costs, saving time: Redefining the art of in-house slitting
By Brian Patrick, East Lake Metals. Speed, precision and savings—this metal supplier delivers it all, seamlessly under one roof. In a business where precision and timing are everything, East Lake Metals is setting a new standard. Its in-house slitting operation isn’t just about convenience — it’s a smart, forward-thinking solution that empowers ...
SPRI and MCA to revise and recanvass metal roofing standard
SPRI and MCA are working together to update and recanvass the ANSI/MCA FT-1 standard, “Test Method for Structural Performance of Flashings Used with Metal Roof Systems". SPRI, the association representing sheet membrane and component suppliers to the commercial roofing industry and the Metal Construction Association (MCA), an organization of manufacturers ...
The different types of ventilation
By Emma Peterson. Learn about the three basic kinds of ventilation and how they fit into HVAC/R systems. Ventilation is a crucial part of any building envelope, but it is also one of the aspects that is talked about less. In this MetalTalk™ episode, Heidi J. Ellsworth got the chance to talk ...
Durability meets design
By Emma Peterson. Learn how paint can not only personalize but protect your metal roof panels. Metal roofing offers a wide range of benefits, from long-lasting durability to sustainable performance. As homeowners increasingly prioritize aesthetics when choosing their metal roofing panels, contractors are challenged to recommend options that balance visual appeal with ...
