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Marketing Plan

Charles Antis Marketing Plan

Marketing is About Making Alliances

RCS Influencer Charles Antis says that marketing is taking care of and being understood by your community.   Editor’s note: Watch the video to see and hear what Charles Antis has to say about the importance of marketing for his business. You can read the transcript below the video, but we recommend seeing it for yourself.     Karen Edwards: How important is your marketing plan ...


Danny Kerr Marketing Plan

The Biggest Marketing Plan Mistake, And How To Avoid It

RCS Influencer Danny Kerr explains why roofers may want to rethink their marketing plan for 2021 to ensure company growth.  As a roofing contractor you end up juggling a lot of balls, so when someone mentions you need a marketing plan it becomes one of those things that gets put on the ...


Rae July Marketing Plan

Marketing Success Through Relationships

RCS Influence Rae July says her company doesn’t spend money on marketing but relies on networking instead.   Editor’s note: The following is an interview with RCS Influencer Rae July to discuss her company’s trade show strategy. You can listen to RCS’ Megan Ellsworth interview her below or scroll down to read the transcript.   Megan ...


Ashley & Seth Marketing Plan

Marketing Plans Provide Direction

RCS Influencers Seth and Ashley Pietsch say that a marketing plan provides clarity for everyone as to where the business is heading.   A marketing plan is of the utmost importance to running a successful business. Utilizing that tool and referring to it often can make all the difference. A good marketing plan is your blueprint to how the ...


Mike Pickel Marketing Plan

Marketing Success Begins With Community Relations

RCS Influencer Mike Pickel says the key to success in your community starts with how you support each other.  When we founded Texas Traditions Roofing, we knew that giving back to our community would be something that we would always dedicate time to. We don’t do it for the recognition, or to pat ourselves on the back. ...


Pete Harding Marketing Plan

Marketing Should Be Company Wide

RCS Influencer Peter Harding says that every team member contributes to the company marketing efforts through personal branding.   Editor’s note: Play the recording below to listen to what Pete Harding has to say about the importance of marketing to his business, Go Green Roofing, or you can read the transcript below.     Hey, everybody. Pete Harding ...


Martin Stout Marketing Plan

Marketing Informs and Sells

RCS Influencer Marty Stout says you must know who your ideal customers are before you begin marketing to them.   Marketing is one of the most important aspects to any business. According to Wikipedia (not everything on Wikipedia is well founded, but) “the term marketing, is a derivation of the Latin word, mercatus meaning marketplace or ...


Thea Dudley Marketing Plan

Marketing’s Role in Achieving Goals

RCS Influencer Thea Dudley says that the new year is a great time to craft your business and marketing plans.   AHHH, January!  A fresh slate, a clean and clear shot at the new year.  Anything is possible to put into a plan for the business moving forward. IF that is, you actually take the time to ...


Rudy Gutierrez Marketing Plan

Successful Marketing Requires a Clear Message

RCS Influencer Rudy Gutierrez says that they plan to expand marketing this year with more engagement and a consistent message.   Marketing is a major part of our business plan.  It is our goal to always take care of our current customer base by providing focused marketing to ensure that we maintain ...


Heidi Ellsworth Marketing Plan

Updating your Marketing Plan?

RCS Influencer Heidi J. Ellsworth says that an updated marketing plan is more important than ever as we enter 2021.   In 2018, Karen Edwards and I sat down and decided to share our experience in writing marketing plans in the form of a workbook.  We have written close to one hundred marketing plans between us and ...


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