Sales & Marketing
Take charge of your marketing
By Kaila Heller, Creativate. Understand why and how you get a marketing budget set up for your business. Running a business is complicated, which is why having a well-thought-out plan is key. Whether you are trying to launch your company or scale a business, smart decisions are not spur of ...
Selling composite roofing as a permanent solution
By DaVinci Roofscapes. Using the genuine look of the composite products and their stable, reliable performance as selling points. Want to know the “secret weapon” Scott Owen uses to convince his customers to invest in composite roofing? He talks about permanence and stability. “When making a presentation, I tell people that a properly-installed ...
Built to grow: Scaling a roofing service division that lasts
By Jesse Sanchez. Real growth in service doesn’t come from luck, it comes from structure, roles and readiness. For roofing contractors serious about scaling their service operations, growth doesn’t start with hiring more salespeople or buying more trucks. As covered in our last article, uncovering untapped income within your existing ...
The hidden revenue in plain sight
By Jesse Sanchez. Before chasing new customers, roofing contractors should take a closer look at where money is already waiting. In the world of commercial roofing, service is often treated as a support role, something to keep the lights on between reroofing projects. But as discussed in the previous article ...
10 strategies to nail down new business
By Centerpoint Connect. Smart, scrappy strategies to gain new leads without draining your budget. If your commercial roofing company is relying solely on paid ads and cold outreach to find its next big client, you’re leaving money and opportunity on the table. The truth is, some of the most valuable ...
Closing strong
By Gary A. Cohen, Florida Roofing and Sheet Metal Contractors Association. Learn how to build trust and grow your business when closing sales. Trust is the core foundation on which the roofing industry is built. When you are working with a client, they are trusting you with not just their ...
Retention starts with the right tools
By Ingage. When your sales tech works for your team, your team sticks around. Sales leaders talk a lot about closing deals, but if your best reps are walking out the door, it’s your business that’s getting closed. As competition for talent heats up and burnout creeps in, the pressure ...
Dugouts to deal sheets: How a former pro ballplayer found a home in roofing
By Jesse Sanchez. From pro baseball to roofing boardrooms, Ryan Groth turned competitive grit into a game-changing sales career and found his purpose. In this episode of People Make Roofing, cohosts Luke McCormack from Roofing Talent America and Heidi J. Ellsworth sat down with Ryan Groth, founder of Sales Transformation Group (STG), ...
IKO is just one phone call away from their ROOFPROs
By IKO Industries. Learn how the IKO team helped ROOFPRO NW Roofing & Siding Pros boost their marketing. Roof marketing and sales can be a complicated and confusing game. Targeting the right people, when they are ready to buy, with the right message is like threading a needle. Luckily, contractors can get ...
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
