Sales & Marketing
How to Continue the Conversation With Customers Currently Under Contract
By Carol Katarsky, CertainTeed. What to tell customers during these unprecedented times. Due to the novel Coronavirus, the roofing industry has been met with unexpected challenges. These include, but are not limited to, supply chain issues, job sites being shuttered by various government mandates, additional safety procedures and more. Getting back to normal ...
Create an Accurate and Profitable Price for Every Roofing Job
By Sarah Smith, JobNimbus. Knowing how to give your customers price estimates is key to both making a profit and acquiring customer trust. One of the most important skills for all roofing professionals to have is the ability to provide accurate and profitable estimates to customers. Undervaluing your work or overpricing both ...
Sales Insight at Your Fingertips
By JobNimbus. Each of the five new reports is designed to help you compare performance and increase revenue. JobNimbus is excited to release the new Sales Dashboard Reports feature to help business owners, sales managers and reps easily see their sales, lead sources and top performers at a quick glance. This new ...
How to Start (or Grow) a True Service Department (Part 5 &6)
By Greg Hayne, Roof Management. Part 5 – Just What Is “Great Service?” Last issue we established that “Great Service” and “Great Communication” are essentially the same thing. We gave you a couple of simple suggestions that will make a difference in your company and that everyone can and should implement. Here ...
The Right Way to Grow Your Roofing Business
By Roberta Adams, KY-KO Roofing. Is your business getting the most out of every marketing dollar? If you’re not effectively marketing online, the answer is probably no. Every roofing contractor and company wants more leads, but too many of them are stuck using outdated strategies to get them. It’s time for a ...
Make Sales Predictable and Transform Your Business
By Colin Sheehan, RCS Reporter. Investing in sales education could increase your close rates by 70%. Sales Transformation Group (STG) is known for their commercial sales clients who are looking to grow within a B2B (business to business) sales model; however STG does more than that. They also work in residential sales ...
Strategies for Successfully Converting Qualified Leads
By LEVERAGE. Are you driving a lot of qualified leads that don’t seem to be converting? Here’s a likely reason why. Do you find yourself wondering why some of your qualified leads are not converting? If you are using the same sales strategy for bottom funnel leads as you do for top ...
Soaring Temperatures Provide Opportunities to Connect With Customers
By Marco Industries. Stay in contact with previous clients and reach prospective customers by sharing helpful information. The recent heatwaves provide contractors with an opportunity to improve customer outreach and establish their brand as trustworthy and customer-centric. By regularly providing helpful information to customers you can stay relevant and increase ...
Technology Focuses Your Marketing Efforts
By Karen L. Edwards, RCS Editor. TAMKO teams up with Lead Scout to help contractors target their marketing efforts and win more jobs. Lead Scout is an easy-to-use canvassing app that lets your sales team hyper-focus on homeowners and the issues you see with their roof. Here is how it works: Use the mobile ...
Create a Roofing Business Card That Works
By JobNimbus. The extra help from a quality business card can help you close tough deals. Instead of getting discouraged by the current state of the world, look for opportunities to invigorate your business. Small revisions, like re-vamping your business cards, can make genuine differences in the way your company continues to ...
