Sales & Marketing
Maximize Your Referral Count by Avoiding These 3 Mistakes
By Kathryn Brill, Acculynx. Avoid these mistakes to ensure your roofing business runs successfully. Did you know that a referred customer is four times more likely to make a purchase than other consumers. Having referrals also indicates an increase in popularity — if more people know your business, you’ll inevitably ...
Master Your Marketing Skills by Attending This Panel!
By Evelyn Witterholt. Learn how you can market your company successfully at this upcoming panel at the RCAW Tradeshow. Tradeshows are one of the best ways to gain valuable insight into running a successful business. Not only are they a great way to network with other businesses, but they also ...
What are Some of the Things to Consider When Incorporating Gutters into Sales?
By John Kenney, Cotney Consulting. Ready to incorporate gutters into your sales? Read these tips! One of the first things you will need to consider is whether you set up a new legal entity or add a division to your existing company. Setting up a new stand-alone company does require more work ...
How to Successfully Sell Preventative Maintenance
By Cass Jacoby. An upcoming RLW teaches you how to diversify your company and expand into new markets that promise steady cash flow and better customer relationships. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, ...
Texting is the Key to Winning More Jobs
By Michelle Mittelman, AccuLynx. How AccuLynx’s integrated text messaging can help you shorten your sales cycle. Texting can be a powerful tool to grow your company. In fact, a recent AccuLynx study showed that contractors who use its integrated messaging features had about 27% shorter average project duration and a 26% ...
The Pricing Strategy That Can Help You Differentiate Your Services
By Corey Mann, Leap. How to integrate Good-Better-Best Pricing into your company. Are you looking for ways to bridge the gap between you and your customers? Allow us to introduce you to Good-Better-Best pricing. With this powerful approach to pricing, you can not only better define your services, but ...
Land That Sale With a Successful Presentation
By Ingage. A strong, well-rehearsed sales presentation is sure to capture your client’s interest. Effective sales presentations are one of the most important parts of your sales process. Your clients often rely on first impressions for making decisions about the companies they work with. Ensure that the first impression you ...
Bridging the Gap Between Sales and Marketing
By Cass Jacoby. How to create presentations that help your team get on the same page and work together so that your business can close more deals. Heidi J. Ellsworth meets with CEO of Ingage Dean Curtis in Season 4, Episode 40 of Roofing Road Trips to discuss how Ingage ...
7 Ways to Upgrade Your Sales Presentations
By ABC Supply. Win over new customers by deploying these winning sales tactics. When it comes down to it, your sales team needs to answer one question: Why should homeowners choose you instead of your competition? Regardless of the size or scope of the job, you need a ...
7 Sales Mistakes to Avoid
By ABC Supply. Prevent your business from accidentally losing sales by steering clear of these common sales errors. As a contractor, you know that sales are your bread and butter — they’re how you generate leads and build a sustainable business. The success of your sales program is essential ...
