Sales & Marketing
The art of qualifying your customer
By Centerpoint Connect. Turning confusion into clarity and why qualifying is your secret weapon. When it comes to sales, the word “qualify” often stirs up more anxiety than confidence. The endless cycle of determining whether a lead is “qualified” can feel like navigating a maze without a map. But what ...
The sweet spot in upselling
By John DeRosa, SRS Distribution. What choices do you offer your customers during your sales pitch? Learn about the role of psychology in upselling and start using it to your advantage. Ignoring the fact that Goldilocks and the Three Bears tells a story of an unsupervised child breaking and entering ...
Venda más decks de metal con el apoyo de A.C.T.
Por Emma Peterson. Descubra cómo A.C.T. Metal Deck Supply está utilizando 50 años de experiencia para apoyar a los contratistas en la gestión de proyectos de decks de metal. A.C.T. Metal Deck Supply es el mator distribuidor de decks de metal en los Estados Unidos y se enorgullece especialmente ...
Sell more metal deck with A.C.T.’s support
By Emma Peterson. Learn how A.C.T. Metal Deck Supply is using 50 years of experience to support contractors in the field of metal deck project management. A.C.T. Metal Deck Supply is the largest distributor of metal deck in the United States and takes special pride in their ability to serve ...
Simple strategies to enhance your marketing plan
By Creativate. Stay updated on industry trends and audience outreach. Making your marketing strategy stand out is crucial to success and the key to gaining and retaining customers. No matter what type of marketer you are, leading a team or managing it all on your own, it never hurts to ...
West Coast metal roofing mastery: Tips for contractor success
By Colin Murnan, Sheffield Metals International. Putting the spotlight on California and Oregon’s metal roofing markets and trends! Metal roofing is growing increasingly popular in coastal areas like the West Coast of the United States. Specifically in areas like California and Oregon, contractors and fabricators are finding a high ...
The truth about wide-width rolls
By Jesse Sanchez. Are wide-width rolls really saving you time and money or is it all just marketing hype? In this Read Listen Watch® (RLW), host Karen Edwards sat down with Jason Stanley, CEO of IB Roof Systems™, to discuss the misconceptions surrounding wide-width rolls in commercial roofing. ...
Presentation is everything
By Dani Sheehan. How do your prospective customers react to the content you show them? Present with Ingage and sell more. Picture this: You’re at a dinner party with some friends and one of the guests pulls you aside to rave about their brand-new Mercedes. Naturally, you expect a walk ...
Streamlined sales and consistency
By Jesse Sanchez. This dynamic platform simplifies sales presentations and ensures uniformity across the board. In this episode of Roofing Road Trips®, host Karen Edwards discusses the transformative potential of Ingage’s technology for contractors. Pam Torrey, director of marketing at Ingage, shares insights on how their innovative platform enhances sales ...
Mastering the art of the sales call
By Centerpoint Connect. Transform your sales approach with powerful opening techniques that engage and persuade. Making the perfect sales call is both an art and a science and the opening lines can set the tone for the entire conversation. Whether you’re a seasoned sales professional or new to ...
