Woodgrain steel goes viral on social media

By Jesse Sanchez. 

Digitally printed steel siding transforms home renovations with style and resilience.   

In a social media-driven market where trends rise and fall in a flash, Indiana Metal's Woodgrain Steel has captured the spotlight, blending innovation and style with practical durability. This digitally printed siding, crafted to mimic real wood without repeating patterns for an impressive 35 feet, offers homeowners a unique, low-maintenance solution that has already created a buzz online. 

Initially showcased on TikTok, Woodgrain Steel’s realistic Cedar and Barnwood finishes caught the eye of prominent YouTube influencer NYA Millennial, known for his ambitious home renovation projects. After seeing the product’s realistic wood look and promising durability on social media, NYA Millennial decided to use it in his latest project: a full-scale castle remodel. Recognizing the value of a siding material that combines the aesthetic appeal of wood with the strength of steel, he visited Indiana Metal's facility in Bainbridge, Indiana, to observe the manufacturing process firsthand. 

NYA Millennial expressed his excitement to his audience, sharing that the metal would be an impressive sight, one he was eager to witness in action. His enthusiasm carried over to his video content, where he showcased Indiana Metal’s production techniques and detailed the extensive options for custom sizing that the company offers. 

Indiana Metal’s Woodgrain Steel has since gained attention nationwide, with orders pouring in from Iowa, Virginia and even Hawaii. The product’s popularity represents the growing influence of social media in the home improvement industry, as DIY enthusiasts and professional renovators alike embrace new materials that offer both style and endurance. Indiana Metal's commitment to high-quality production and personalized customer service — evident in their thorough, on-site consultations and detailed “Roofing Passport” layout service — continues to distinguish them in the competitive market of siding and roofing solutions. 

Whether you’re a contractor or a DIY aficionado, Woodgrain Steel’s blend of elegance and strength might be the next trend worth exploring with Indiana Metal.