Products & Services
Elevate expands in 2025
By Emma Peterson. Learn how industry leader Elevate is expanding its metal operations and offerings for contractors this year. For the last four decades, Elevate has been a go-to choice for metal roofing and architectural projects. Its extensive portfolio includes solutions for roofing, walls and edge metal that work for ...
A new tech tool steals the show
By Jesse Sanchez. On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out ...
Do shingle hail-resistance ratings actually reflect real-world performance?
By Gold Shield Exteriors. For best protection, choose a trusted manufacturer, use SBS-modified options when possible and ensure professional installation. If you've shopped for roofing materials recently, you've probably seen claims about "Class 4 impact resistance" or "UL 2218 certified" shingles. Manufacturers promise these premium products will protect your home from ...
Changing the conversation around roofing insurance
By Jenny Yu. Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with ...
ServiceTitan introduces AP Automation and expands Fintech Suite to modernize contractor financial workflows
From Automated Accounts Payable to faster payments in the field, ServiceTitan simplifies contractor financial operations. ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced the introduction of its Accounts Payable (AP) Automation and a significant expansion of its fintech suite, including Tap to Pay for seamless Mobile payments ...
Owens Corning® rolls out an innovation in rolled ridge vents: Introducing VentSure® RidgeProwlerTM 30
Low-profile, rolled ridge vent supports cool, dry attics season after season. Owens Corning is introducing VentSure® RidgeProwlerTM 30; a low-profile, easy-to-install rolled ridge vent that is designed to perform across all seasons. Understanding that the effectiveness of any roofing system depends on optimizing airflow in the attic, RidgeProwlerTM 30 Rolled Ridge ...
Build stronger roofs and stronger reputations with FORTIFIED certification and CertainTeed products
By Heidi J. Ellsworth. Why contractors should get FORTIFIED certified and use CertainTeed roofing systems for maximum performance and reliability. In today’s roofing industry, performance and resilience are just as important as aesthetics and affordability. As storms grow stronger and weather patterns more unpredictable, homeowners are looking for contractors who can build ...
GAF continues to elevate curb appeal with #1-selling Timberline HDZ® Shingles – Introducing the new bold definition color collection
The timeless shingle with peak-performance and powerful warranties is now available in new colors. GAF, a Standard Industries company and North America’s largest roofing and waterproofing manufacturer, announced today that the GAF Timberline HDZ® Shingles will now offer a new Bold Definition color collection alongside the High Definition colors customers already ...
Unlocking accuracy and scaling through partnership
By Eagleview. Learn how Eagleview and Reworked.ai work together to help contractors elevate their marketing. Marketing can be one of the biggest pain points for contractors. From finding the right messaging to making sure it reaches the right audience, there’s a lot to figure out, and traditional lead generation ...
Take your Tapco bender to the next level
By Emma Peterson. Learn how Tapco’s brake accessories boost efficiency when metal bending. Tapco Tools’ metal bending brakes have become known in the roofing and construction industries for their durability, portability and accuracy. With over 50 years of engineering experience behind them, these brakes “help contractors work smarter, faster and ...
