Products & Services
Listening and learning drive a new era of growth
By Jenny Yu. With new C=O.R.E. values and a clear vision, BITEC®, Inc. is building a promising future. From January 1, 2026-December 31, 2026, BITEC®, Inc. will be celebrating its 40th anniversary. This incredible milestone offers a unique opportunity for the leading manufacturer to reflect on its historic successes ...
Roof restoration gains ground with contractor-focused solutions
By Jesse Sanchez. This manufacturer provides quality fluid-applied coatings, education and start-to-finish guidance for contractors. At the Carolinas Roofing Contractors Show, BITEC®, spoke about a trend gaining traction in the roofing sector: restoration over replacement. A company that began in 1986 as a modified bitumen membrane manufacturer, BITEC has evolved ...
Solar mandate compliance with metal roofing
By Jenny Yu. Homeowners must consider durability, weight and energy performance when planning for solar. As California continues to push toward renewable energy goals, roofing decisions are becoming more closely tied to solar requirements. In the article “What homeowners need to know about the California solar mandate” by Trevor ...
Same family, new booth
By Jenny Yu. The family behind Western States Metal Roofing showcased their newest offerings at this year’s International Roofing Expo. Western States Metal Roofing unveiled a new and improved booth at the 2026 International Roofing Expo in Las Vegas, Nevada. “We did redesign it this time around,” Jasmine Rubio, ...
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
IRE 2026 en resumen
Por Jessica Bravo. Un recorrido por uno de los pisos de exhibición más grandes de la industria. Del 20 al 22 de enero, RoofersCoffeeShop En Español estuvo presente en International Roofing Expo (IRE), recorriendo el piso de exhibición y conversando con amigos y líderes de la industria. Fue un ...
Roofing with nature’s palette
By Jenny Yu. IKO’s trending colors reflect a growing demand for calm, durable and timeless exteriors. As exterior design trends continue to evolve, roofing is increasingly reflecting a broader shift toward nature-inspired aesthetics. Homeowners are prioritizing balance and authenticity in their design choices, driving demand for roofing colors that ...
Investing in the future with metal
By Jenny Yu. At IRE, Carlisle Architectural Metals shares how metal material performance, design and resilience are shaping the future. At the 2026 International Roofing Expo, Heidi J. Ellsworth met with Mike Weis, vice president of sales for Carlisle Architectural Metals (CAM). CAM brings together five established metal brands ...
Powering pipeline growth in a crowded market
By Convex Advanced lead-generation tactics help roofing and solar firms gain an edge through smarter data and targeted outreach. In a market where competition moves fast and decision-makers expect more value upfront, Convex is positioning itself as a trusted partner for roofing and solar companies seeking stronger pipelines and better-qualified ...
Preparing for elite exit outcomes
By Jenny Yu. HS Exit Advisors delivers structured M&A strategies designed to maximize company valuation and deal certainty. As consolidations continue to reshape the roofing and home services industries, many business owners are realizing that selling their company might just be the right move. HS Exit Advisors has built ...
