Products & Services
The cost, durability and energy efficiency of metal and asphalt roofing systems
By Jenny Yu. Explore some of the key features that differentiate two of the most popular roofing materials today. Every property owner has different goals, budgets and needs when it comes to choosing the roof system that works for them. To help contractors and homeowners make this decision, Sherwin-Williams ...
An enduring commitment to quality
By Emma Peterson. Scott Totin shares how decades of field experience and continuous refinement keep Van Mark tools essential on the jobsite. In 1964, when Gene Van Cleave founded Van Mark Products, his goal was simple – build the best portable bending brakes in the world. Now, over half a ...
Hit play on “The High Five with S-5!” podcast
By Ali Turner, S-5! Staying informed shouldn’t slow you down and has never been more fun. Let’s face it. Between early mornings, long days on the roof and keeping jobs on schedule, roofing contractors don’t always have time to sit down and read industry news. That’s where “The High Five with S-5!” ...
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
StormStopper FSU™ earns high-temperature rating for 2026
By The Coffee Shops™. MFM Building Products expands its underlayment portfolio with a cost-effective membrane built for heat and moisture protection. As heat loads increase across steep-slope roofing assemblies, underlayment performance has become a critical factor in long-term durability. For contractors seeking a high-temperature rated solution that balances performance ...
Reduce adhesive use and labor costs with extended tapered panels
By Jesse Sanchez. Learn how extended panel layouts in tapered polyiso systems can lower adhesive use, reduce material handling and improve overall installation efficiency. Designing a tapered roof system with Hunter Panels requires more than meeting slope requirements, it demands a careful balance between material expense and labor efficiency. Specialty ...
How CertainTeed is helping contractors stand out
By Jesse Sanchez. CertainTeed used IRE 2026 to showcase products, training and support designed to help contractors differentiate their businesses. At the 2026 International Roofing Expo (IRE) in Las Vegas, CertainTeed used its presence to emphasize a central message for contractors: standing out in today’s market requires more than just ...
The power of aerial roof measurements
By Emma Peterson. How aerial roof measurements can unlock powerful project planning for your team. In the roofing industry, accuracy is everything. One wrong step can be a dangerous injury on the roof and one wrong measurement can mean thousands in lost revenue. Luckily, Eagleview provides a way for contractors ...
Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
