Products & Services
Highlighting solar, cool roofing and FORTIFIED-compliant systems
By Jesse Sanchez. CertainTeed turns heads with its solar-ready shingles, FORTIFIED-compliant systems and a booth design that kept the crowd buzzing. CertainTeed brought more than just sharp displays and soft carpet to booth 225 at the Western Roofing Expo 2025; it brought solutions designed for where the roofing industry is ...
Seal, repair and protect: Solutions for reliable roofing applications
By Titebond. From metal roof sealing to flashing repairs, Titebond products are designed to support long-lasting roofing performance. Roofing professionals rely on sealants and repair products that can perform under harsh weather conditions while maintaining strong adhesion across a range of materials. From sealing metal roof panels and gutters to repairing flashing ...
Turning roofers into ventilation pros
By Jesse Sanchez. With twice-weekly sessions and hands-on support, Attic Breeze is reshaping how contractors approach attic airflow. If ventilation is one of the most misunderstood components of roofing, Attic Breeze is determined to change that, one training session at a time. “Every Tuesday and Friday we put on Best ...
Advanced bitumen membranes for commercial roofing
By Jesse Sanchez. Discover how this manufacturer’s membrane portfolio delivers flexibility, durability and installation options for commercial and industrial roofing systems. In commercial and industrial roofing, system performance depends on more than surface protection, it requires engineered layers designed to handle movement, temperature swings and long-term exposure. At the center ...
Leading the metal revolution
By Jenny Yu. New equipment, streamlined operations and a unified team are driving Western States Metal Roofing’s momentum this year. Western States Metal Roofing (WSMR) is bringing the energy to 2026! In a recent video titled “The future is metal,” representatives from the front office to the front line ...
Addressing vent extension design challenges and myths
By Jesse Sanchez. Long-term field performance is reshaping how the industry views vent extensions and plumbing airflow. TUBOS Inc. has spent two decades refining the design of a roofing component aimed at addressing a common commercial project concern. The product, a plumbing vent pipe extension, is designed to meet ...
Business-in-a-box for metal roofing
By Jenny Yu. Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for ...
When cleanliness is a promise, not just a slogan
By Jesse Sanchez. Clean jobsites build neighborhood trust and turn everyday roofing work into a reputation-building promise. On a residential street, the sound of busy roofers fades and what remains is the evidence: A swept driveway, tools lined up where they belong and flower beds left standing. This is where ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
From coatings to the complete building envelope
By Dani Sheehan. For contractors navigating higher performance expectations in a competitive environment, ASC Building Materials is evolving with a contractor-first mindset to help you expand your offerings. ASC Building Materials’ story begins with coatings, but it doesn’t end there. In a live soundstage interview at the International Roofing Expo ...
