Products & Services
Targeting roofing prospects with data-driven precision
By Jesse Sanchez. Exploring how smarter data and targeting help contractors improve outreach efficiency and results. Reworked.ai is pitching a simpler way for roofing companies to find work in a crowded market: stop casting the widest net and start focusing on the homeowners most likely to act. In an Exit ...
Efficiency meets strength in exposed fastener panels
By The Coffee Shops™. Western States Metal Roofing highlights durable, cost-effective solutions for agricultural, commercial and residential projects. In today’s metal construction market, exposed fastener panels remain one of the most practical and cost-effective solutions available. At Western States Metal Roofing (WSMR), these panels continue to be a trusted ...
New heights in roofing
By Annie Crawford. Learn how workforce development programs are creating new opportunities and strengthening the future of the roofing industry. A new wave of skilled talent is revitalizing the roofing sector, bringing fresh energy to jobsites across the country. GAF is at the forefront of this evolution, equipping motivated individuals ...
Showcasing liquid membrane leadership
By Jenny Yu. Sika’s presence at IRE 2026 underscored the growing momentum behind liquid-applied membranes. At the 2026 International Roofing Expo, Sika Corporation showcased its liquid membranes, demonstrating the company’s proactive approach to meeting market trends. Sean Fraker, national manager for Sika’s roofing division specific to liquid-applied membranes, spoke ...
Debunking metal myths
By Jenny Yu. Discover the facts behind some of the most common misconceptions about metal roofs. Metal roofing is growing to be one of the most popular roofing material choices, and for good reason. Metal is versatile, durable and cost-effective, requiring less maintenance than most traditional materials and ...
Palpable excitement and aggressive growth
By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ...
Opening new doors, 65 years later
By Jenny Yu. MFM Building Products starts its anniversary year strong at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards caught up with David Delcoma, operations manager of MFM Building Products Corp., about the company’s 65th anniversary. David, who just celebrated his own milestone of 15 years ...
A restoration system built with contractors in mind
By Dani Sheehan. Discover a simpler approach to roof restoration that saves time, labor and headaches with every installation. Roof coatings offer a valuable way to extend the life of aging roof systems, allowing building owners to avoid costly tear-offs while restoring performance, improving energy efficiency and adding years of ...
Ruferos se reúnen para capacitación en mejores prácticas de techos metálicos
Por Alberto Torres. Entrenamiento en Miami reúne a contratistas para mejorar la instalación de techos de metal. Sherwin Williams MetalVue organizo un evento en Miami, Florida este Febrero 2026 donde Top Metal lideró la capacitación llevando a cabo un entrenamiento especializado y enfocado en la instalación correcta de sistemas para ...
Addressing attic mold risks through ventilation
By Jesse Sanchez. Balanced attic airflow reduces moisture buildup and protects structures from long term interior damage. Roof Saver offers a ventilation approach aimed at limiting attic moisture and heat, thus preventing mold and mildew by moving damp air out before damage develops. Having a balanced ventilation system is crucial ...
