Expert Conversations
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
Safety first, every time
By Dani Sheehan. As materials evolve and rooftops become more crowded, careful load distribution has become a critical safety measure to prevent roof deck failure. In a recent Contractor Outlook Newscast, Heidi J. Ellsworth sat down with Mark Graham, vice president of technical services for the National Roofing Contractors Association ...
Engage clients with this A.I. powered tool
By Jenny Yu. Renoworks Pro offers instant project visualization, custom product selection and seamless integration. In this episode of the Roofing Road Trips® podcast, host Karen Edwards spoke with Brad Finck of Renoworks about the incredible benefits Renoworks Pro offers for dynamic consultations, easier web integrations and more closed ...
Why leadership and communication matter now more than ever
By Jesse Sanchez. A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and ...
Assessing a roof before fluid applied restoration
By Dani Sheehan. Learn how to safely inspect a roof with the right tools and testing to help your building owners make an informed decision. When you’re assessing an aging roof, the process requires more than just walking around the perimeter and making a quick judgment call. According to Chris ...
Más allá del Mes de la Herencia
Por Jessica Bravo. ¡Vistos, escuchados y unidos para empoderar al contratista hispanohablante! Durante una edición especial de Coffee Conversations, patrocinada por Owens Corning para celebrar el Mes de la Herencia Hispana, tuvimos una conversación enriquecedora con Kate Apunte, Octavio Vazquez, Sergio Terreros y Miguel Medina, destacando las contribuciones de los ...
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
The trade show designed for the Latino community
By Jenny Yu. Learn about the unconventional origin of the NAHICA and how it carved out its own niche to serve Latinos in the industry. In the roofing industry, there are so many amazing opportunities for networking and ongoing education at expos and trade shows. Most of these events ...
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Give your business a strong foundation
By Emma Peterson. From licensing boards to continuing education, get expert insights into what it takes to start a roofing business. In this Read Listen Watch® (RLW) webinar, Ashlee B. Poplin stopped by The Coffee Shops™ to chat about the how to start running your own roofing business from a ...
