Expert Conversations
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
Building culture, not just filling seats
By Jesse Sanchez. Zeroing in on candidate compatibility to drive long-term success. In this episode of Roofing Road Trips®, Tony and Kristin Case of Hi-Peak Staffing Solutions discuss a frequently overlooked factor in the hiring equation: company culture. While resumes highlight skills, they argue, it’s the “vibe” that often determines ...
A library of knowledge at your fingertips
By Emma Peterson. MRA’s website has a wealth of knowledge and connections for homeowners and contractors alike. Just last year, the Metal Roofing Alliance (MRA) relaunched their website with a fresh look and new content. The main goal of this refresh? Building a one-stop library of resources that not only ...
Bringing clients' visions to life with Central States
By Emma Peterson. From design tools to quoting systems, this platform can help you simplify even the most complex workflows. In a new episode of MetalCast, Megan Ellsworth talked with Zach Coats and Delton Rhodes of Central States Manufacturing about their new digital platform – Central Link. This platform provides ...
Finding a voice in roofing sales
By Jesse Sanchez. Former opera singer helps contractors fine-tune sales strategy with data and storytelling. In this episode of Roofing Road Trips®, the conversation hits an unexpected high note; opera. But Pam Torrey, director of marketing at Ingage, isn’t just talking about music. She’s breaking down the art of building ...
Building trust from the roof down
By Jesse Sanchez. Relationship-first customer service sets Bone Dry apart in commercial roofing. When Jeanne Boyd talks about customer service, she doesn’t lead with sales or marketing tactics — she leads with something simpler, more personal. “My dad has never made a cold call in his life,” Jeanne said in ...
Improving the lives of contractors with technology
By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...
What performance really means
By Dani Sheehan. Storms are intensifying. Homeowners are paying attention. Product performance is essential. In a recent Read Listen Watch® (RLW), Heidi J. Ellsworth sat down with Jon Abernathy and Fallon Anawalt of TAMKO® to discuss what truly defines high-performance shingles and why you should care. They explained how TAMKO ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
The case for composite
By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...
