Expert Conversations
Edge metal: A structure’s shield from tornados
By Jenny Yu. Learn about the importance of edge metal in protecting properties from increasing severe weather events. In a recent Read Listen Watch® (RLW) episode, Megan R. Ellsworth spoke with Hickman Edge Systems’ Director of Private Label and OEM Jason Hildenbrand about the role that edge metal ...
Growing with gutters
By Emma Peterson. Retain customers and grow your margins by adding gutters to your offerings. In a new MetalTalk, Heidi J. Ellsworth sits down with Tim MacVeigh who works for SRS Building Products to talk about how contractors can expand their offerings to boost their revenue. Tim has been a ...
Trade shows, technology and the power of partnership
By Jesse Sanchez. Roofing pros find strength in networking and educational opportunities at this annual North Texas event. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with industry veterans from the North Texas Roofing Contractors Association (NTRCA) to preview their upcoming trade show and explore ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Get on the roof with Heidi J. Ellsworth and Jan Bagnall
By Emma Peterson. You don’t want to miss this special CoatingsTalk where our crew will be coming to you LIVE from the roof with Pli-Dek! Mark your calendar for August 13, 2025, 9:00 a.m. PT (12:00 p.m. ET) because we are bringing you onto the roof with a special CoatingsTalk! ...
The value of strong supplier relationships
By Jenny Yu. Three qualities to seek in an equipment partner. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Stephen Gosk from MetalForming, LLC, to discuss the top considerations when choosing an equipment partner. As the MetalForming’s president and CEO, Stephen brings over 40 years ...
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Compact power, big impact
By Jesse Sanchez. A lightweight crane with medieval roots is changing how U.S. roofers do business. From the historic rooftops of Williamsburg, Virginia, to the snow-covered plazas of Keystone, Colorado, a compact piece of European engineering is quietly reshaping the way roofing gets done in America. At the Carolina Roofing ...
Building better roofs starts from within
By Jesse Sanchez. Why self-development is the next frontier in roofing leadership. At ServiceCon 2025, amid panels on service growth and operational strategy, a powerful theme emerged: the most important changes in the roofing industry start with the people leading it. This idea took center stage during the live recording ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
