Expert Conversations
Beyond the fan
By Jesse Sanchez. Attic Breeze brings nuanced strategy to attic ventilation and contractors are catching on. In the heart of Texas, where rooftops bake under 100-degree skies, Attic Breeze isn’t just selling solar-powered ventilation. The company is offering roofing professionals a smarter, more strategic approach to keeping homes cooler and ...
The price is right: Utilizing visualization software to its fullest potential
By Anna Lockhart. Simply going off of word of mouth when planning the details of a project can be tricky, both cost-wise and when it comes to matching customer tastes. This visualization software takes out the guesswork. In this episode of the Roofing Road Trips® podcast, host Karen Edwards sat ...
Using AI to strengthen operations, not replace people
By Emma Peterson. Kevin Fox shares ideas about how businesses can use AI to support growth without losing the human touch. We recently hosted Kevin Fox of Foxwerx Group for an episode of Contractor Outlook about the evolving role of AI in business and brand growth. Kevin is the ...
Battery power and bots: How smart tools are reshaping roofing
By Jesse Sanchez. Automation and AI-driven tools are quietly transforming rooftops, one battery pack at a time. While the North East Roofing Contractors Association (NERCA) convention in Atlantic City was filled with the usual camaraderie and community spirit, it was the rise of smart tools and labor-saving tech that truly ...
Stopping snow with smart design
By Emma Peterson. Brian Cross and Shawn deAngelo share how engineered snow retention systems protect people and property. In this episode of Roofing Road Trips®, Karen Edwards sits down with Brian Cross and Shawn deAngelo. Brian is the VP of sales and marketing from Rocky Mountain Snow Guards and also ...
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
Putting peer learning at center stage
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
Simplifying ventilation systems
By Jesse Sanchez. Gibraltar Building Accessories aligns brands and educational opportunities to deliver consistent, trusted ventilation performance. As consolidation continues to reshape the roofing industry, Gibraltar Building Accessories is moving to meet contractors where complexity has grown. During this episode of Roofing Road Trips®, Karen Edwards spoke with Justin Ache ...
From inquiry to installation: Support throughout the process
By Jenny Yu. CIDAN Machinery Group offers customers full-service support with every equipment purchase. In this MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about how the company supports customers long after the purchase of their machinery. Ronnie explained ...
Building science: The key to high-performance structures
By Emma Peterson. Explore the science and testing behind creating long-lasting and high-performance buildings. As we face increasingly extreme weather conditions, understanding building science has become more important than ever. At its core, building science is the study of how different components of a building interact to create healthier and ...
