Expert Conversations
Free snow retention plans that simplify every project
By Emma Peterson. Rocky Mountain Snow Guards helps contractors protect people and property with free, customized snow retention layouts. In a new Roofing Road Trips® episode, Karen Edwards sat down with Brian Cross and Dylan Quirk of Rocky Mountain Snow Guards to learn about how they support roofers with ...
How AI can reduce friction in roofing
By Jesse Sanchez. Learn how customized artificial intelligence tools can help roofing companies save time, improve processes and create better outcomes. Artificial intelligence (AI) is advancing quickly, but Denver Riggleman believes roofing contractors should view it as a practical business tool rather than an intimidating new technology. During this Roofing ...
4 pillars for supporting roofing contractors
By Dani Sheehan. USG’s contractor-focused strategy shapes internal operations while consistently delivering value to the roofing industry. When you partner with a manufacturer, you want to know they’re invested in your success as much as their own. With over 120 years of manufacturing expertise, USG is built on four guiding ...
TPO or metal retrofit? Understanding the tradeoffs
By The Coffee Shops™. How to determine which option is right for the job, and what each option has to offer. When contractors meet with building owners to discuss an aging metal roof, the conversation often comes down to two possibilities: recover the roof with a thermoplastic polyolefin (TPO) ...
Are you ready for the robots?
By Emma Peterson. John Kenney shares why contractors with strong systems, clear workflows and documented processes will be best positioned to embrace new technologies. For many of us, robots seem like something from a science fiction movie – something that might be cool but is far from becoming a ...
Expanding beyond bitumen
By Emma Peterson. Joel Shealy discusses how market challenges and customer needs have shaped BITEC's modern offerings. In a new Roofing Road Trips®, we had the opportunity to chat with Joel Shealy about how BITEC has differentiated themselves from the crowd and built a 40-year-long legacy of quality and care. ...
Building processes to avoid a problem pile-up
By Emma Peterson. Lynsey Hull shares practical strategies for uncovering organizational bottlenecks and building systems that support lasting growth. In our third episode of Operation Clarity with Lynsey Hull, Heidi J. Ellsworth sat down with Lynsey to talk about navigating our data-saturated world. As the CEO of Tyelus, Lynsey offers ...
The business of coatings: Economic trends and opportunities
By Emma Peterson. Join Heidi J. Ellsworth and John Kenney for a live discussion on the market forces affecting coatings contractors and the strategies that can help businesses thrive. On August 12, 2026 at 11a.m. PT (2 p.m. ET), Heidi J. Ellsworth will host a live CoatingsTalk™ with John Kenney. ...
Turning specifications into successful metal projects
By The Coffee Shops™ Success starts long before crews arrive onsite. Early collaboration may start with architects and manufacturers, but successful metal projects depend on bringing contractors into the conversation before construction begins. In a recent MetalCast™ episode, Heidi J. Ellsworth continued her conversation with Mercedes Harris, architectural marketing manager ...
Alcanzando metas dentro de la industria del roofing
Por Jessica Bravo. Descubre cómo el éxito en roofing comienza con las relaciones correctas. En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con ...
