Expert Conversations
Designing with efficiency and simplicity
By Jenny Yu. S-5! calculators give contractors code-based guidance for snow retention and solar mounting. Digital tools are increasingly helping roofing contractors design more efficient systems, from sales pitch to jobsite clean up. In this Roofing Road Trips® episode, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product ...
From jobsite videos to global recognition
By Jesse Sanchez. This roofing contractor shares how simple social media posts led to international recognition and business growth. For roofing contractors, reputation is often built through one project at a time. Increasingly, however, that reputation is shaped not only by the finished roof, but by how the work is ...
How automation and AI are driving growth in metal roofing
By Jenny Yu. Investment in robotics and data-driven systems is helping CAM and its partners improve efficiency and performance. In this episode of Roofing Road Trips®, Carlisle Architectural Metals (CAM) Vice President of Growth Brad Van Dam outlined how automation, robotics and artificial intelligence are reshaping both manufacturing and ...
Turning new hires into long-term talent
By Emma Peterson. Learn about engaging and retaining new hires through intentional training. In a new episode of Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of industry leaders to talk about the importance of contractors helping new hires engage and connect with their company. This panel included ...
Tecnología que simplifica la gestión de materiales y entregas
Por Alberto Torres. Como Roof Hub está ayudando a los contratistas a organizar mejor sus proyectos de techado. En un Almuerzo y Aprendizaje, Jessica Bravo y Julian Fontanillas de SRS Distribution comparten como la plataforma Roof Hub está cambiando la manera en que los contratistas gestionan sus proyectos de techado. ...
Protect your bottom line before chasing the top line
By Emma Peterson. Trent Cotney explains how strong legal foundations support roofing business growth and profitability. In a recent Read Listen Watch® episode, Megan Ellsworth hosted Trent Cotney of Adams and Reese for a conversation about how roofing companies should view the legal side of running a business as more ...
LIVE Online Web Class for 7-Figure Roofers & Exterior Contractors
There’s a difference between staying busy and staying profitable. We’re breaking down how $10M contractors actually manage cash flow behind the scenes. Join us with Breakthrough Academy and JobNimbus. Register now!
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Industry leaders review the state of the 2025 reroofing market
By Emma Peterson. What the 2025 Q4 Market Index Survey can tell us about uncertainty and opportunity in the roofing industry. Hindsight is 20/20, so now that we're three months into the new year, we wanted to take a moment to look back at 2025. To do this, Heidi ...
Learn how to improve close rates with this upcoming RLW!
By Jenny Yu. With guests from JobNimbus and Demand IQ, this RLW will show attendees how speed, transparency and technology are reshaping the buying journey. As homeowner expectations continue to evolve, roofing contractors are being challenged to rethink how they engage prospects from the very first interaction. On April ...


















