Expert Conversations
Building a culture of retention
By Emma Peterson. Dive into the key role that company culture plays in building and retaining top talent. At the core of the roofing industry are the people who represent and advocate for it. Our businesses are all about serving customers, and a strong, talented internal team is the ...
De una idea a una red nacional para contratistas hispanos
Por Alberto Torres. NAHICA impulsa a los contratistas hispanos y fortalece la comunidad en Expo Contratista. Lo que comenzó como una idea para apoyar a los contratistas hispanos se ha convertido en una red nacional de crecimiento. National Hispanic Contrattors Association (NAHICA) nació con el objetivo de ayudar a los ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
How contractors are scaling with smarter software
By Jesse Sanchez. Technology is helping contractors streamline operations, strengthen sales performance and make faster, more informed decisions. Technology is steadily redefining how roofing contractors operate, shifting the industry toward more connected, data-driven business models. For many companies, that transition is no longer a forward-thinking strategy but an immediate necessity, ...
Customer experience becomes the deciding factor in roofing sales
By Jesse Sanchez. Contractors who prioritize speed, transparency and communication are gaining a measurable edge in today’s market. As homeowner expectations continue to shift, the roofing sales process is being redefined by a single, unifying force: customer experience. What once centered on price and availability now depends on how efficiently ...
Preparing contractors for hail with smarter roofing systems
By Jesse Sanchez. This upcoming webinar explores insights to helphow contractors can strengthen their roofing performance and business strategy in hail-prone markets. In an upcoming Read Listen Watch® (RLW) on April 29, 2026, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth meets with Brian Dunn, Jon Abernathy and Clayton Putman ...
How contractors are supporting families through partnership with Ronald McDonald House
By Dani Sheehan. See how you can donate time, skills or resources to support an incredible cause. Our industry is built on protecting what matters most, and roofing contractors across the country are finding a deeper purpose through their work with Ronald McDonald House. In a recent episode of Contractor ...
Todo es una cadena durante el proceso de instalación - Parte 2
Por Alberto Torres. Consejos que los contratistas pueden aplicar desde hoy. En la primera parte, Alejandra Mahecha Bader explico los retos más comunes que se ven en el campo de trabajo. Pero, más allá de la inspección, en este episodio de La Voz de los Ruferos también deja consejos prácticos ...
Teaching the next generation of coatings installers
By Emma Peterson. Ryan Knippel shares insight into the roofing skill shortage, and the role training and education have in solving it. As one of SOPREMA’s business development managers, Ryan Knippel has a front-row seat to the how coatings are reshaping the modern roofing industry in everything from building ...
Building safer and stronger roof assemblies
By Emma Peterson. How SPRI and DORA help the roofing industry prepare for increasingly extreme weather events. As each year passes, we see the intensity and frequency of storms, fires and other weather events continue to increase. In fact, NASA data released in 2025 found that “Extreme events are becoming ...
