Expert Conversations
How quality repair products build long-term roofing wins
By Jesse Sanchez. Smart repairs and better products mean more than a fix, they mean lasting business. Quality sealants and maintenance practices help roofing contractors not only make successful repairs, but also secure long-term relationships with building owners. In this CoatingsTalk, Megan Ellsworth talks with KARNAK’s Chris Huettig and John ...
Unlimited learning at METALCON 2025
By Jenny Yu. Watch this Coffee Conversations episode and discover the vast educational opportunities present at this upcoming METALCON. In a recent Coffee Conversations® episode, Heidi J. Ellsworth hosted a panel with four industry experts to discuss METALCON 2025. For the past 30 years, METALCON has become the ...
Be a pro at cash flow
By Emma Peterson. Meet ABC’s CFS program, the key to keeping your competitive edge in the roofing business. Cash flow is often one of the biggest daily concerns for contractors. Without reliable cash flow, it is hard to take on new jobs or continue to grow your business. This is ...
Give attics room to breathe and roofs will thrive
By Jesse Sanchez. Why proper ventilation can make or break the success of your roofing project and what sets the pros apart. In the world of roofing, few subjects spark as much conversation as ventilation. But for Justin Ache, division marketing specialist at Gibraltar Building Accessories, it’s more than a ...
Reimagining project management
By Jesse Sanchez. All-in-one tools can help roofing companies streamline jobs from bid to final punch list. In the middle of a fast-moving episode of Roofing Road Trips®, host Heidi J. Ellsworth talked with Brian Cook, senior vice president of Dataforma, about a critical tool for roofing contractors today: ...
How education and relationships are at the CORE of this company
By Jesse Sanchez. A philosophy built on education, trust and hands-on knowledge powers evolution. As BITEC prepares to celebrate 40 years in the commercial roofing industry, Vice President of Sales Shane Millwood offers a look into what’s fueling the company’s momentum, and it goes far beyond product specs. In this ...
From repairs to readiness
By Dani Sheehan. As aging roofs and rising costs drive demand for maintenance, here’s how to build a service program that’s safe, profitable and positioned for long-term growth. Roof maintenance continues to be one of the most strategic and profitable service offerings contractors can add to their business. As John ...
Precision, planning and paint systems
By Jesse Sanchez. Getting the details right and knowing your environment can make or break a metal roofing project. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Richard King and Erik Hillhouse from ASC Building Products to dig into the real complexities of working ...
El compromiso de CertainTeed con los ruferos hispanos
Por Jessica Bravo. CertainTeed impulsa recursos en español para la comunidad de roofing. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Ana María Pulido de CertainTeed sobre el creciente compromiso de la empresa con la comunidad de ruferos hispanos. Ana María destaca cómo Construye ...
How one trainer is shaping the future of roofing sales
By Jesse Sanchez. With boots on the ground and training on tap, this dedicated sales trainer is turning contractors into confident brand advocates. Amanda Gay isn’t your typical sales trainer. As the self-described “product and program evangelist” at Brava Roof Tile, she spends most of her week crisscrossing the country, ...
