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The Whole-home Exterior Advantage
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Expert Conversations

Treating the source, not just the symptom

Treating the source, not just the symptom

By Emma Peterson. Snow retention not only protects your property from damages, but it also protects you from lawsuits. Put simply, snow retention is about controlling and managing the snowpack that naturally builds up on a roof in regions that experience lots of snowfall in the winter. This is important because every ...


More than just measurements

More than just measurements

By Emma Peterson. Learn how EagleView not only helps contractors measure roofs but also supports their larger communities. In the roofing world, EagleView is well known for its cutting-edge measurement technology. But EagleView is far from a one-trick pony, as there are a variety of different ways their imagery and data are ...


Just around the corner: FRSA 2025!

Just around the corner: FRSA 2025!

By Emma Peterson. Get a behind the scenes look at what to expect from this year’s FRSA Convention and Expo. 2025 marks the 103rd year that the Florida Roofing and Sheet Metal Contractors Association (FRSA) has held their convention and expo. To learn more about what they have prepared for this year, ...


History in every can

History in every can

By Emma Peterson. From being named for pharaohs to waterproofing the iconic Lincoln Tunnel, learn about KARNAK’s 92 years serving the waterproofing industry. In a new CoatingsCast® episode, Megan Ellsworth sat down with Chris Huttig to talk about KARNAK’s 92 years in the industry. KARNAK’s story begins in 1933 with a young ...


Tools with big impacts: New tech and trade pro support

Tools with big impacts: New tech and trade pro support

By Jesse Sanchez. New products, trade programs and national contests bring innovation and inspiration to contractors. In this episode of MetalTalk™, hosted by Karen Edwards, Rebecca Talbot of Malco Tools dives into more topics than just hardware — she brings listeners up to speed on new innovations, smarter tool design and the ...


Oportunidades de educación

Oportunidades de educación

Por Jessica Bravo. SRS Para Latinos y Owens Corning se unen para traer más oportunidades educativas En un episodio de La Voz de los Ruferos, Jessica Bravo habla con Julissa Chavez de SRS Para Latinos y Octavio Vazquez de Owens Corning sobre el evento “Universidad”, una iniciativa enfocada en el ...


Bridging the gap between craftsman and businessman

Bridging the gap between craftsman and businessman

By Emma Peterson. Learn how ABC Supply’s tailored support helps contractors manage finances and keeps projects on track. Many people in the roofing profession are craftspeople first and business owners second. This is why ABC Supply developed their Customer Financial Services (CFS) program to help contractors manage their finances and keep their ...


Roofing in real time

Roofing in real time

By Emma Peterson. Roofle reimagined the roofing sales process for modern contractors and consumers. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Travis Harvego and Matthew McDaniel, two of the founders of Roofle, to talk about their journey of bringing roofing sales into the digital era. ...


Navigating the evolving labor market

Navigating the evolving labor market

By Emma Peterson. Learn how to balance efficiency, quality and profitability as labor costs rise. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to David Beiler of Equipter about the labor challenges that contractors are facing and how having the right equipment in your arsenal s more important ...


A million-dollar RLW

A million-dollar RLW

By Emma Peterson. Tune into the Read Listen Watch® (RLW) webinar to learn how composite roofing can help build your business into a multi-million-dollar company. Our next Read Listen Watch® (RLW) is fast approaching on May 28, 2025! Kicking off at 11:00 a.m. PT, this episode will feature Mike Heiland of Heiland ...


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