Business Boosters
Building and maintaining your company’s brand
By Centerpoint Connect. Branding is key to helping customers understand who your company is, what you stand for and how you can help them. Learn how to implement your brand as effectively as possible. Your company’s brand identity is the first thing customers will notice and, hopefully, remember. Branding is ...
Reflecting on the mindset of a roofer
By Grant Winstead, Renovation Xperts. Learn how challenging your standard mindset has the power to transform yourself… and ultimately your business. “The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg When I ...
Why your roofing software provider needs a customer success team
By Jobba Trade Technologies. When implementing new roofing software, you’ll want to have a team who will make sure the transition is successful. When looking at different roofing software, there’s a lot of considerations you are sure to make. What features does it have? How much does it cost? But ...
Learn how to make waves on Google!
By Emma Peterson. Danny Braught shares about how a Google Business Profile makes the world’s largest search engine a contractor’s one-stop shop for business growth. In Season 5, Episode 87 of Roofing Road Trips®, Heidi J. Ellsworth hosts Danny Braught with LMH Agency. In the roofing industry, it can be ...
McCormack Partners bridges a generation gap in roofing
By Adam Cabrera. Addressing the issue of an aging workforce, McCormack Partners focuses on connecting young talent to experienced roofing professionals. In a recent episode of Roofing Road Trips™, host Heidi J. Ellsworth and guest Luke McCormack, CEO of McCormack Partners, had a conversation about People Make Roofing, an initiative ...
A woman’s superpower in the roofing industry
By Dani Sheehan. Mishell Cox is a leader in roofing and works to build up her company, her employees and other women in the industry. See why she’s described as bold, daring, passionate and a warrior in the world of roofing. One of the most influential women in Indiana, Mishell ...
How to maximize efficiency and boost customer perception for your roofing business
By Adam Cabrera. Reputation and timely project completion are crucial for earning customer referrals in the roofing industry. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth did a live interview with Evan Klaus from Leap at the RoofersCoffeeShop® soundstage at the Western Roofing Expo. Together they discussed ...
Navigating the challenges of succession planning for roofing contractors
By Cotney Consulting Group. With the future in mind, succession planning can be a strategic process for roofing contractors. In small and family owned roofing businesses, versatility is not just a virtue; it's a necessity. Business owners don multiple hats, balancing roles as accountants, lawyers, consultants, marketers and HR specialists. While this ...
This just in: Cyber liability insurance is here
By NRCA. This comprehensive cyber liability insurance program from the NRCA helps members address cyber liability risks. We live in an increasingly digital world, which means cyber liability is a risk your company is facing. Invisible threats constantly are lurking in the background, ready to strike the moment your business ...
Zero insurance claims, two years in a row!
By Dani Sheehan. See why this Florida-based metal roofing company continues to receive recognition for their excellent safety in the workplace and how you can follow their lead. How do you prioritize safety in the workplace? At Total Roofing Sytems – The Metal Roof Experts Inc., in Stuart, Florida, safety ...
