Business Boosters
Guiding the next generation across the skill gap
By Emma Peterson. Through the People Make Roofing campaign, McCormack Partners is building a more diverse and secure future for the industry. In Season 5, Episode 61 of Roofing Road Trips®, Heidi J. Ellsworth crossed the pond to speak with Luke McCormack, the CEO of McCormack Partners. Luke grew ...
A free way to expand your online business presence
By Emma Peterson. Digital tools are crucial to growing a business, but they can be hard to tackle without training. That’s where the GBP (Google Business Profile) Course comes in. Host Heidi J. Ellsworth met with Danny Braught from Lokal Media House (LMH) to discuss what their seven-day, GBP course ...
A deep dive into BI strategies
By Jonny Suchor. Understanding the role of business intelligence in roofing from the experts themselves. In a recent RLW, Heidi J. Ellsworth hosted an insightful dialogue with experts from different facets of the roofing industry to discuss business intelligence (BI). The crew included Eugene Zukowski from Jobba, John Kenney ...
Innovative talent development strategies in roofing manufacturing
By Cotney Consulting Group. The future of roofing manufacturing relies on the industry’s ability to implement effective talent development strategies. The roofing industry, particularly within the manufacturing sector, is undergoing a significant transformation driven by technological advancements and evolving market demands. This transformation brings to the forefront the critical challenge of talent ...
The perfect pair – get the most out of your customized metal architectural materials with Finishing Dynamics and American Metalcraft
By Anna Lockhart. Finishing Dynamics offers customers a unique range of premium fluoropolymer paints, which they apply to the quality metal materials from sister company American Metalcraft. Together, their products are unstoppable. Finishing Dynamics provides contractors with the highest-quality fluoropolymer paint system for architectural aluminum products on the ...
Give homeowners what they want and fast-track your roofing leads
By Dani Sheehan. Instant Roofer’s homeowner-first approach and free lead generation offer contractors a chance to stand out in a crowded market while landing more sales for their business. Generating quality leads is crucial to the success of your business. As a roofing contractor, standing out to homeowners and responding ...
4 tips to igniting positive change in your company culture
By Christine Hockman and Michelle Miller, Creativate. By shifting your mindset as a leader, you can get your employees off autopilot and build more joy and fulfillment into their days. Building a positive workplace culture is more important than ever these days. Currently, 44% of the workforce is looking for ...
Finding your contractor community makes all the difference!
By Certified Contractors Network. How one company increased their revenue by 170% by finding a supportive network in a competitive industry. Randy Hann has been the CEO of Contract Exteriors in South Carolina since its 2009 founding. The first four years of the company’s existence were lonely for Randy. ...
7 steps to growing your roofing company
By Centerpoint Connect. Implementing an account management model shifts your business into managing accounts, not work, and fosters growth along the way. Strong infrastructure is important in more ways than one in the roofing industry, as is a strong mindset. Finding ways to implement better management structures can be ...
Elevating presentations in the roofing industry
By Jonny Suchor. Learn how to redefine sales in the roofing industry with Ingage technology. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth interviews Cody Carnes from Ingage to discuss home improvement and roofing sales, specifically focusing on in-home sales presentations and the use of technology. Cody, ...
