IRE 2025
Commercial skylights are stepping into the spotlight
By Jesse Sanchez. Skylight brand makes a bold case for its commercial offerings. At the 2025 International Roofing Expo (IRE), Megan Ellsworth sat down with Brian Grohe, director of commercial sales for Velux North America, during a live interview at The Coffee Shops soundstage, sponsored by SRS Distribution. The two discussed how ...
Raising the bar on fall protection
By Jesse Sanchez. Redefining fall protection with innovative solutions, real-world training and a mission to prevent job site fatalities. At the International Roofing Expo (IRE) 2025, safety was at the forefront of many discussions, and no one expressed it better than Nicole Waters, director of sales at Leading Edge Safety. In a ...
Unveiling the future of skylights
By Jesse Sanchez. Smart design and daylighting innovation take center stage at industry showcase. At this year’s International Roofing Expo (IRE) 2025 expo in San Antonio, VELUX Commercial showcased a blend of innovation, durability and smart design with its next generation daylighting systems. From hail-resistant domes to modular skylight configurations, the company ...
Bringing safety, style and strategy to the trade show floor
By Jesse Sanchez. Behind the scenes with a fast-growing distributor that's shaking up the roofing industry with fresh energy, a focus on safety and a personal touch. At this year’s International Roofing Expo (IRE), Julia Farrel, co-founder of Wryker Construction Supply, sat down with Megan Ellsworth to share how her company is ...
The importance of building a sustainable business
By Emma Peterson. EagleView CEO Piers Dormeyer shares some insights on the challenges contractors are facing today. If you ask contractors what the biggest industry concerns are today, they probably will mention some or all of the following: labor shortage, material access and natural disasters. One of the really interesting ...
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
An IRE tradition: New product release from Leister
By Emma Peterson. Meet the Vacuum Plate, the newest roofing product from Leister and your best friend when working with membranes. If you’ve been around at different events and conferences this trade show season, you probably have seen our incredible crew running soundstages and hosting panels. But did you know ...
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Snow retention, your way
By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...
