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Brand Ambassadors

Martin Stout Brand Ambassadors

Teach Team Members to Love Every Customer

RCS Influencer Marty Stout says that every employee should be trained to be a brand ambassador. I guess because I am old school, I did not know what a Brand Ambassador was when I saw what this month’s Influencer topic was. So I looked it up. One definition I found online ...


Heidi Ellsworth Brand Ambassadors

Seven Steps to Engaging Employees as Brand Ambassadors

RCS Influencer Heidi J. Ellsworth and RCS Editor Karen Edwards say that employees can be one of your best marketing tools. It is important to engage your employees as your brand ambassadors. They represent your brand every day in their interactions out in the community and with customers. Employees are one ...


Roofing Influencer Mike Pickel Brand Ambassadors

Team Members Should Understand the Brand Experience Your Company Wants to Deliver to Every Customer

RCS Influencer Mike Pickel says that establishing Core Values can help your team members effectively represent your brand. At Texas Traditions Roofing, our team members certainly represent our brand every day to both the community and our customers. We prepare them for this role by making sure that they understand our ...


Ken Kelly Brand Ambassadors

Employees Interacting with Customers Creates an Impression of Your Company

RCS Influencer Ken Kelly says that it’s important to be sure employees are prepared to represent your company and project a positive image. Anytime an employee is in front of a potential or actual customer, they are a direct representation of your company. With each interaction, an impression is built or confirmed. ...


Charles Antis Brand Ambassadors

Employees are More Than Brand Ambassadors, They are Family

RCS Influencer Charles Antis talks with his Director of Cause, Susan DeGrassi, about how employees represent the Antis brand by giving back to the community. Watch Charles’ response to the question “Do you use employees as brand ambassadors and if so, how do you prepare them?” or you can read the ...


Ken Kelly Brand Ambassadors

Employees are a Pure Representation of Your Company

RCS Influencer Ken Kelly says that you should allow employees to be purpose driven and a part of something greater. From a first impression conversation on the phone to the job site cleanup, employees are the images in your customer’s minds. This lasting impression defines your company’s brand and determines its worth. ...


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