English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
NFBA - Sidebar Ad - 56th Annual Expo
The GLO Group - Sidebar Ad - FEBRUARY Option2-Optimized
Hunter Panels - Sidebar - Go Green with Hunter Panels
Malco Tools - Sidebar Ad
Polyglass-ClubPremio-Sidebar (2)
General Coatings - Sidebar - SPFA Panel - Feb 2024
RoofersCoffeeShop - Where The Industry Meets!
English
English
Español
Français

Why You Should Diversify Your Roofing Portfolio

Kokua Diversity in your Roofing Portfolio
May 4, 2023 at 3:00 p.m.

By Cayden Wemple. 

With over four decades of roofing experience, Ron Lloyd gives some insight on why it’s important to diversify your roofing portfolio. 

Ron Lloyd of Kokua Roofing has learned a thing or two in his nearly 46 years of roofing, and they’ve been invaluable in giving him a long, fruitful career in roofing. After starting as a roofer in Utah that primarily did tile roofing, he pivoted many times to make some interesting career moves. He told host Heidi J. Ellsworth all about those moves on a new episode of Stories from the Roof.  

“We started [our] company in Utah and one of our biggest accounts was the Mormon church,” Ron told Heidi. “I put roofs on churches all over the Western U.S. and then it expanded throughout the Midwest and even some in the deep South, and Hawaii came available if we wanted to come all the way over here to work on some jobs, and we said, ‘Sure, why not? Let's try it. Hawaii in the winter. You bet.’" 

When Ron moved to Hawaii to start his operation out there, he needed to shift from tile and asphalt roofing to metal roofing. “When I moved to Hawaii, there's a ton of metal roofs in Hawaii, so you either learned how to do metal or you didn't get a market share because there's a lot of metal over here,” Ron explained. 

When asked about the best thing he did for his company, Ron said, “Probably expanding outside of just doing tile roofs only.” He continued, “I was on the roof for 17 years and I did nothing but tile. There was a time when we just felt like we could walk into any market and just say, ‘Okay, we're going to take some of this. This is going to be some of our work now,’ and we've toned that mentality down, but we were pretty aggressive younger.” That tenacious mentality has certainly paid off for Ron. 

Learn more about Kokua Roofing in their RoofersCoffeeShop® Directory or visit kokuaroofing.com

Listen to the full podcast to learn more about the career of Ron Lloyd. 



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
TRA Snow & Sun - Banner - Seminar - Jan 2024
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
EVERROOF - Sidebar Ad -  Branding Campaign
General Coatings - Sidebar - SPFA Panel - Feb 2024
DaVinci - Sidebar Ad - New Choice For Traditional Beauty
NRCA - Side Bar - Roofing Day 2024_01_07_2024
Quarrix - Sidebar - SmartPlug Free Sample - Dec 2023
Polyglass-ClubPremio-Sidebar (2)