Why You Should Add Siding to Your Offerings

By Cass Jacoby. 

Helping homeowners find the right siding is the key to developing life-long customers and differentiating your business.  

In a new Roofing Road Trips Podcast, Heidi J. Ellsworth meets with LP Building Solutions brand ambassadors, the Kruse Brothers to talk about the importance of the right siding. Randy and Steve Kruse of Kruse Brothers Inc. are passionate about finding better ways to build by using innovative products.  

“There is so much value in the construction industry, whether it's to work for somebody or to work for yourself. And that sense of ownership,” says Randy. “We take that passion and turn it around and explain that to contractors and what direction do you want to go? Do you want to be on the employee side or on the ownership side? And we're all in it together.” 

The Kruse brothers know that it makes a big difference in the industry when those coming into construction and those who have been doing it for a while alike can incorporate good practices and processes. They are all about promoting a high-performing end result that contractors can be proud of. 

“If we're able to help contractors just with some simple things, whether it's scheduling or materials, even safety protocols, that really helps across the board,” says Steve. “And then you can use your own ideas and build your own business.” 

Part of helping contractors build their business for the Kruse brothers is helping contractors pick the right siding products for their business offerings and helping them differentiate their business by adding siding as a strong exterior product. 

“I think the passion comes to what type of siding works best for your company... I think that roofers need to look a little bit deeper into what it means to have a roof today and possibly siding with the same homeowner tomorrow or the next year or three years from now,” says Randy. “There is so much potential to continue with that homeowner-- it's hard to just leave that out on the table for someone else to come through and make such great profit off of.” 

Listen to the podcast for more insight on the benefits of adding siding to your business and to learn more about how to deliver a high-performing end product.

Learn more about LP Building Solutions in their RoofersCoffeeShop® Directory or visit lpcorp.com. 

About Cass  

Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.