By Surefire Local.
In today’s day and age, most of your customers are finding you from Google. They turn to their trusted search engine and type in “(service type) contractor in (name of town)” and choose the one that jumps out to them. But now, with the popularity of Alexa, Google Assistant and Siri and all of the other virtual assistants, the name of the game is changing. Why? Because people don’t speak the same way that they type into Google’s search bar, so all of the keyword targeting you have done with your digital marketing may no longer be as effective.
Here’s a closer look at why it is imperative that you consider voice search when crafting your local marketing strategy, as well as actionable tips you can take today to help your home service business get found.
Why It Is Important to Include Voice Search in Your Contractor Marketing
While there are some people that still actually use Google’s search bar, the shift to using voice search is quickly becoming mainstream. From smart home devices, such as the Amazon Echo or Google Home, to the Siri and Cortana found on every smartphone, many people no longer take the time to type their questions. Instead, they ask them. But the words being spoken are very different than the keywords you have been using in your digital marketing for years.
For example, if someone wants to find a home improvement contractor, they will ask, “Siri, who is a good home contractor near me?” as opposed to typing in “home contractor in Los Angeles.” They could also ask questions like, “Who can I call to fix my roof?” or “Is there someone close by that can repair gutters?”
So the secret to success in today’s ask-rather-than-type world is to figure out what questions people are asking and then altering your digital marketing strategy accordingly. This is especially true being a local business. The homeowners around you are asking for your services, and you want to be the company that Siri, Alexa, or Google recommends.
How to Improve Your Voice Search Local Marketing
Now that you understand why tweaking your digital marketing strategy with voice search in mind is so important, let’s take a look at actionable steps you can put into place to capitalize on this new technology:
A key component of your success is to make sure your local marketing is on point. You need the homeowners around you to find you, which means you need to show up in any type of inquiry they make. By altering your digital marketing strategy to specifically target voice search, you can be sure that you can be found. To learn more about how to improve your local marketing efforts and gain leads that are actually in the market for your services, contact Surefire Local now.
Source: Surefire Local