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What Makes MetalCoffeeShop™ a Winning Website

METALCON Winning Website
December 24, 2022 at 9:00 a.m.

By Evelyn Witterholt. 

A recent article from Rural Builder highlighted why MetalCoffeeShop won the METALCON Top Products Award. 

At this year’s METALCON, RoofersCoffeeShop® (RCS) took home the second-place prize for the show’s Top New Product award. RCS won the award for our recent launch of MetalCoffeeShop (MCS), our sister-site devoted to all things metal! This win was recently highlighted in an article from Rural Builder where they outline what makes MCS stand out from the rest. 

One of the reasons MCS won the prestigious award was because it provides members of the metal construction industry with access to beneficial knowledge. “Businesses benefit from access to resources such as continuing education, networking and information about the trends in their industry,” the article states. “RoofersCoffeeShop is a channel for the construction industry providing podcasts, webinars and other online resources.”  

Now, MCS provides all the same information RCS does, but is catered to a more niche sector of the industry. When speaking to the magazine, President Heidi J. Ellsworth discusses why she believes both sites have been so successful. 

“Covid drove everyone online, and now when I tell people what we are doing they get it,” she says. “I don’t have to explain the online community concept anymore. People just want to be part of it.” 

After explaining the concept of an online community to Sherwin-Williams, they both determined that there was a golden opportunity to create an information hub for the metal construction industry. In less than a year of its launch, MCS has already won a Top Product Award at METALCON and is seeing continuous growth every day. 

Read the rest of the article to learn more about the other winners of the award. 

Learn more about METALCON in their directory or visit www.metalcon.com

About Evelyn  

Evelyn works as a writer for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When she isn’t writing about roofing, she’s either at the gym lifting weights or curled up on the couch watching a movie. 



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