This Metal Manufacturer is Passing Along Their Success

By Evelyn Witterholt. 

With recent expansions and investments, MTL Holdings has increased their manufacturing capabilities and is giving back to their customers. 

Roofers looking out for other roofers is what keeps this industry thriving! At RoofersCoffeeShop®, we believe in Roofing Respect, which includes respecting the industry, contractors and each other. Through this initiative, we also acknowledge other roofing industry professionals who embody Roofing Respect in how they run their company. MTL Holdings, the parent company of Metal-Era and Hickman Edge Systems, has recently shown us how they embody these values through their recent expansions and generosity to other roofing contractors. 

In a recent podcast, Brad Van Dam, the VP of sales for MTL Holdings, spoke with us about their recent changes to the manufacturing companies. He describes the 2021 acquisition of Hickman Edge systems and the lasting positive impact this had on their company. 

“Immediately after the acquisition, we started investing in new equipment,” Brad said. “We went down the process of aligning products, people and process. That required a significant amount of investment, in the seven figures, into the facility and updating what we did down there.” 

With this significant investment also came some retraining and reworking of the company’s values. The end result was a more efficient company that also expanded their capabilities and product offerings to customers. But they didn’t stop there.  

Recently, MTL Holdings announced a price relief program as a way of passing their success along to customers. Through this program, customers can save up to 12% off five of their key products, including some metal fascia, edge and coping products. 

“The last two years really has taught us that we've got to find ways to work together with folks. This seemed like a way to share,” Brad said. “Sometimes just taking that approach, and doing something that maybe not everybody else is doing, or taking that approach, lets folks know you care and are trying to work with them.” 

Learn more about Metal-Era and Hickman Edge Systems in their RoofersCoffeeShop® Directory or visit www.metalera.com and www.hickmanedgesystems.com.  

Listen to the entire podcast to learn more about MTL Holdings’ advancements in the metal industry. 

About Evelyn  

Evelyn works as a writer for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When she isn’t writing about roofing, she’s either at the gym lifting weights or curled up on the couch watching a movie.