The Disruptive Shift in the Roofing Business to Digital

By Cass Jacoby, RCS Reporter.  

Read this eBook featuring Anna Anderson and learn how adjust to the new normal. 

Technology in the roofing industry has skyrocketed over the last several years. Digital technology is advancing quickly and you don’t want your business to get left behind. With this new digital landscape, it is becoming increasingly important to use technology and digitalization to your advantage. Luckily, in a new eBook from RoofersCoffeeShop®, Anna Anderson will do just that.  

As the CEO of Art Unlimited, a marketing company focused on the home improvement industry, Anna understands that marketing drives leads, and leads create opportunities for your business. With a keen digital marketing emphasis, Anna has the ability to stay one step ahead of the digital marketing landscape. She is an industry leader in aiding contractors to adopt digital marketing, data and analytics and she is an expert in helping contractors transition away from traditional forms of marketing to digital marketing.  

Anna offers advice as part of the Business Accelerators program, offered by Owens Corning, which is made up of a team of experts who dive deep into the sales process and teach businesses how to maximize efficiencies to ensure a high close rate. Available on RoofersCoffeeShop, the Owens Corning Business Accelerator program connects Platinum Preferred Contractors with experts like Anna.   

“I think 2020 taught us that if you're not engaging, you're not growing, you're not changing, you're dying. And if it was easy, everybody would do it,” says Anna. “But the rewards are big and we are seeing massive opportunity out there. So if you want to do the work and you want to win big, that's what the Business Accelerator program is all about.” 

In this eBook Anna shed light on how to transform your roofing business into a successful, digitally focused company, covering digital marketing essentials that will help you stay connected to your customers and communities while generating new leads. You’ll leave with actionable tactics and best practices that you can immediately implement. 

Download the eBook today and learn more about how to transition your marketing into the digital realm. 

Learn more about Owens Corning in their RoofersCoffeeShop® Directory or visit www.owenscorning.com.