The Coffee Shops™ welcome GenFlex™ Roofing Systems

GenFlex’s systems and products provide high-quality solutions to evolving contractor needs. 

The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome GenFlex™ Roofing Systems — a brand designed to support the contractors and distribution partners driving growth in commercial roofing today. 

GenFlex isn’t just another roofing manufacturer entering the conversation. It’s a brand engineered to serve a segment of the market that has long been underserved — contractors who need reliable systems, straightforward solutions and real support to grow their business.

With more than 40 years of low-slope roofing expertise, GenFlex brings proven credibility to the table. Its roots trace back to General Tire (1915), an early innovator in polymers and reinforced plastics, and to pioneering advancements in roofing — including being among the first to introduce EPDM systems and the first to bring EPDM seam tape to market.

Today, that legacy shows up in a portfolio designed with purpose, not complexity.

A simpler, smarter approach to commercial roofing

GenFlex delivers complete EPDM, TPO and asphalt roofing systems designed to perform in the field without unnecessary complication. Every product, every system and every interaction is grounded in a clear mission: make high-quality roofing systems easier to install, easier to understand and easier to sell. That philosophy is more than product design — it shapes how GenFlex shows up for contractors every day.

GenFlex’s approach goes beyond products. It’s about enabling contractors to win more work, execute with confidence and grow sustainably.

• A focused, optimized portfolio: Instead of overwhelming contractors with endless variations, GenFlex delivers a streamlined offering across TPO, EPDM and asphalt systems, along with insulation, coverboards, adhesives and accessories.
• Resources that actually support the job: From specifications and system details to warranty clarity, GenFlex provides practical, easy-to-use resources that help contractors make faster, more confident decisions whether in the office or on the roof.
• Training and technical support that scales with you: GenFlex combines accessible field support with structured training through its Licensed Roofer Program, giving contractors the tools, knowledge and direct access they need to improve installation quality and expand their capabilities.

The right brand at the right time

As the commercial roofing industry continues to evolve, one thing is clear: growth isn’t just happening at the top. A large and expanding segment of contractors is looking for a partner that understands their reality, and is built to support it. That’s where GenFlex stands apart, and is the bridge between big-brand capability and everyday contractor accessibility delivering simplicity, reliability and partnership without compromise.

The Coffee Shops are proud to welcome GenFlex Roofing Systems!