By Evelyn Witterholt, RCS Reporter.
In an effort to ease the burden of material shortages and price increases on products, Metal-Era is now offering a price relief program for roofing contractors. Through this program, contractors can save up to 12% off some of Metal-Era's roofing materials, such as their fascia, edge and coping products. Not only that, but all of the discounted products qualify for their QuickShip program, which gets their products to you faster.
In a recent podcast, we spoke with Brad Van Dam, the VP of sales for MTL Holdings, the parent company of Metal-Era and Hickman Edge Systems, about the program. The company has found that they can provide price relief on some of their products because of their recent expansions in manufacturing. After Hickman Edge System’s joined the family of brands, MTL invested in updating and adding to the manufacturing capabilities in the Asheville, NC location to better serve their customers.
“We think contractors have just taken a beating the last two years with price increases,” Brad said. “So our plan is to basically come back and offer some price relief to contractors and say, ‘Look, work with us on these projects. Let's look at some of the contractor discretionary products that are in the market that maybe now our new capacity can get to them faster.’”
Another way Metal-Era is helping customers get their roofing jobs done faster is their Falcon Roof Measurement Tool. This tool is one of the investments they’ve made over the past two years that helps contractors get off the roof faster. When purchasing Metal-Era or Hickman Edge System’s products, contractors can have MTL’s RTS team measure the roof perimeter with the Falcon. The Falcon not only measures the roof to an accuracy never before achieved, it will create an installation and fabrication map for the contractor. It nearly eliminates human error as it can measure roofs down to the thousandth of an inch or tenth of a degree.
“We're definitely excited about bringing out the new tech. We're definitely excited about getting things faster to customers. And we're definitely excited about being able to offer some price relief with the capacity expansion,” Brad said.
Listen to the entire podcast to learn more about the pricing and productivity solutions Metal-Era and Hickman Edge Systems are offering.
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