The new normal is what many media outlets are calling it. Work from home, avoid crowds, sporting events canceled, conferences rescheduling. We’ve never experienced anything like this on a national level.
While this might be our new normal, Mother Nature doesn’t know what’s going on. There will still be bad weather, storms, hail and more. Spring is here and that means storm season. Roofs will continue to be damaged and in need of repair or replacement. That is why it’s more important than ever that you communicate with your customers now so they can be assured that you are still there for them.
Develop a plan for your business to keep both your employees and your customers safe while this pandemic endures. Share that plan with your customers and potential customers. Put the message on social media, send emails to your database, put a message on your website.
In this Forbes article, there are several examples of communications being sent out from companies. You’ve probably seen some in your inbox. They explain to customers that the company is taking precautions to keep everyone safe and they detail the steps they are taking.
So, what can a roofing contractor say to customers? You might start with ‘We are still here for you!’ At Texas Traditions Roofing, we did exactly that. We let our customers know that we are still available for emergency leak response, for appointments and roof replacements. With technology, we can even do a virtual first appointment.
We also shared that we would not be shaking anyone’s hands and our team members were under strict guidance to wash their hands before and after every interaction. If a customer is not comfortable with a team member entering their home, we’re happy to meet outside – with a six-foot distance between us.
Mike Pickel is co-founder of Texas Traditions Roofing. See his full bio here.