By Owens Corning.
"Customers are changing their buying habits, so if you don’t change the way you do business, you are going to be left behind"
It begins and ends with delivering an optimized customer experience for Quality Discount Roofing, an Owens Corning Roofing Platinum Preferred Contractor serving Northeast Florida. Understanding what “got them here won’t get them there,” the team started evolving the sales approach to remain differentiated and continue growing in the fast-paced marketplace.
To stay in step with today’s “want it now” consumer mindset, Quality Discount Roofing began exploring how to enhance the company’s in-home selling process to provide a faster, high-quality experience for prospective customers. The team recognized that creating a positive first impression during the in-home sales process would create a competitive advantage.
However, the company didn’t want a standard solution. As part of their mantra of “being the best,” the Quality Discount Roofing team set out to find a growth tool that would help make their best-in-class, expedited in-home selling experience a reality.
The ideal solution would keep pace with their rapidly expanding residential roofing product offerings while also helping the team seamlessly transition from a traditional to a more digitized in-home sales and streamlined proposal platform.
After researching several models that were either cost-prohibitive, not user-friendly or too limited in scope, the company was growing frustrated with the limitations in this space.
"We strive to be the very best roofing contractor in our market. With ProSell, we are delivering an optimized in-home customer experience that sets us apart from the competition"
The Owens Corning Area Sales Manager (ASM) encouraged the team to explore the Owens Corning business services ProSell™ digital app offer. It seemed like a practical solution after speaking with Quality Discount Roofing about the company’s search for an in-home sales tool that would deliver a standout customer experience.
Available to all Owens Corning Roofing Contractor Network (OCCN) members on the iOS App Store, the Owens Corning ASM explained how the ProSell app spans every phase of the residential roof sales process. The mobile app creates accurate on-site estimating supported by EagleView™ and Hover and generates real-time digital estimates, financing and contracts based on Owens Corning’s roofing specs, all from the convenience of the kitchen table.
After comparing the ProSell app against other models, they immediately recognized this was the solution that would bring the sales process to the next level.
"Working with ProSell has been a game-changer for us, cutting our selling time in half.”
After implementing the Owens Corning ProSell app offering, Quality Discount Roofing saw an immediate, tangible transformation of their sales results.
The first in-home appointment using the ProSell app resulted in closing a sale and walking out with a signed contract. And that wasn’t just beginner’s luck. Today the team credits the streamlined features with averaging just 30 minutes between the in-home presentation to a signed contract.
Thanks to the natural flow from presentations into product selection, financing and ordering, the sales reps were able to convert more leads into closed purchases without interruptions or delays faster and more consistently than ever before.
Quality Discount Roofing is now one of the hundreds of OCCN members who are gaining competitive advantages from putting this integrated end-to-end sales tool to work for their business.
Schedule your coaching call to get started using the ProSell app immediately. Email firstname.lastname@example.org, call (844) 370-5327 or learn more and register.