Naturally stunning siding solutions

By Dani Sheehan. 

You’re already on the roof. Why not own the walls too? With your crew, your client base and your trusted reputation, adding LP® siding could be your easiest upsell yet. 

Helping your homeowners starts with understanding what it is they want. LP Building Solutions makes that simple with ExpertFinish® siding, a prefinished siding line built on timeless, curated color options. We recently sat down with LP’s Senior Product Manager for ExpertFinish® siding, Kelli Clark, to explore how LP is showcasing beauty, enhancing aesthetics and creating compelling applications through their innovative product line. 

Curb appeal beyond color  

“What we’ve heard from contractors is that they want to be colorblind,” Kelli shared. “We’re helping contractors stay out of the emotional color selection game by offering choices that are classic, proven and designed to last.” Carefully crafted color brochures further simplify the sales process, giving you a way to show homeowners cohesive, professionally designed palettes without having to act as a color consultant.  

And because ExpertFinish® siding comes painted and ready to go, worrying about weather delays during finishing stages can move to the bottom of your priority list. For new construction in particular, that immediate impact matters. “It’s a faster finish that looks incredible from day one,” Kelli added. “Think about a neighborhood under construction – some homes go up with primer and stay that way for weeks. With ExpertFinish® siding, the home looks complete right away, which is a huge selling point if a buyer drives through and sees it finished. 

The impact of proper installation 

If you’re used to working in large planes, you’ll appreciate LP® offers many ExpertFinish® siding options in 16-foot lengths. Longer boards mean fewer seams, especially on big wall faces where windows are minimal. “Contractors love the cleaner look,” Kelli said. “Homeowners don’t always realize how distracting seams can be, but once they see the difference, they’re sold.” 

Aside from aesthetics, LP® SmartSide® siding is lightweight and engineered for ease of installation. With QR codes on packaging that link directly to installation guides and videos, plus a bilingual field team, LP helps ensure a smooth transition for contractors new to siding. 

“We’re setting contractors up for success right out of the gate,” Kelli explained. “Even roofers who have never installed siding before can feel confident offering it with LP’s support.” 

Innovative solutions for beautiful homes 

From board and batten style to mixed-texture accents, LP® products are designed to fuel creativity on the job site. One of the fastest-growing applications recently has been texture and orientation blocking. Kelli shared, “Contractors are pairing vertical and horizontal siding, mixing textures and even combining with stone to make homes feel custom-built. It’s about giving homeowners something that looks unique without making installation complicated.” 

To support this design-forward approach, LP recently introduced its Naturals Collection™ portfolio. Designed to mimic the look of stained wood with the durability of engineered siding, the Naturals Collection™ portfolio features two-toned, variegated finishes that bring depth, warmth and character to any exterior. “We engineered the Naturals Collection portfolio to reflect the beauty of real wood, like cedar, without the high cost or maintenance headaches,” Kelli explained. “It’s ideal for homeowners who want an authentic, organic feel, but also want a product that lasts.”  

With six new colors inspired by real wood tones and a variety of textures, including LP’s popular cedar texture and brushed smooth, the collection gives you a versatile tool for accenting and customizing a home’s aesthetic. It integrates seamlessly with solid-color ExpertFinish® portfolio, giving you flexibility to mix and match styles harmoniously. 

“We’re seeing the Naturals Collection products used in really creative ways,” Kelli said. “Porch ceilings, gable ends, board and batten features – it's opening up a whole new world of curb appeal opportunities for homeowners.” 

If you’re already working on exteriors, offering LP siding is a natural way to boost revenue without overhauling your business. The products are engineered for performance, backed by reliable support and designed to help contractors differentiate themselves in the market. 

Ready to explore siding for your business? Learn more about LP ExpertFinish® trim and siding and request a call from one of our LP reps at https://lpcorp.com/about-lp/about/contact-us or call 1-888-820-0325. 

Image source: LP Building Solutions