By Cass Jacoby, RCS Reporter.
RoofersCoffeeShop® is proud to bring this iconic digital roofing community to the fingertips of contractors. In a special RCS Webinar Lunch and Learn, Heidi J. Ellsworth talks with Melissa Dunson, manager of marketing and communications at TAMKO, about their new loyalty program.
With their recently launched contractor loyalty program, The TAMKO EDGE™, the team at TAMKO has put together tools and resources that are providing a competitive edge like no other. Walking through the program online, Heidi and Melissa talk about the benefits and necessity of strong loyalty programs in today’s market. Listen to learn about the need for these types of programs and why it is important for contractors to totally engage.
Melissa tells Heidi that the loyalty program was created by asking contractors for what they needed. “We went and asked contractors, ‘What could we be doing to better support your business?’ And then we listened to what they had to say and we built a program around it,” says Melissa. “They wanted a program that fit them at whatever stage in their business they were at regardless of their size, and then also made room for them to grow with the business and grow with the program.”
Melissa continues to explain TAMKO’s tiered program that includes one non-certified contractor tier for those who might not meet the requirements but still would like to have a business relationship. These tiers exist for contractors to find the place their business fits into TAMKO’s program.
“TAMKO's about options, right?” says Melissa. "You want this, we have an option for that. We have a way to have this program fit inside their business, regardless of what your business looks like right now.”
You can learn more about TAMKO’s Loyalty Program and see a tour of the Edge in the Lunch and Learn Webinar.
Learn more about TAMKO in their RoofersCoffeeShop® Directory or visit www.tamko.com.
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