English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
NFBA - Sidebar Ad - Accredited Builder
Westlake ad corrected size
Polyglass - Sidebar - PolyAnchor - April 2024
Equipter - Sidebar - $200 Rebate 2
Cougar Paws - Sidebar Ad - The Tool You Wear Gif
DaVinci - Sidebar Ad - New Choice For Traditional Beauty
RoofersCoffeeShop - Where The Industry Meets!
English
English
Español
Français

Iconic Roofing Underlayment Gets New Look

CertainTeed iconic roofing underlayment gets new look
February 8, 2024 at 10:00 a.m.

GRACE ICE & WATER SHIELD® and VYCOR® Weather Barrier Solutions merge Into one cohesive self-adhered weather protection portfolio.

CertainTeed, a subsidiary of Saint-Gobain North America and leading manufacturer of sustainable building materials, is pleased to announce that GRACE ICE & WATER SHIELD® will soon be renamed GRACE VYCOR® ICE & WATER SHIELD®.

The trusted, original self-adhered roofing underlayment will join CertainTeed’s VYCOR® portfolio of self-adhered weather barriers. Both the GRACE ICE & WATER SHIELD® and VYCOR® weather barrier product lines integrated into CertainTeed in 2022 with the Saint-Gobain North America acquisition of GCP. The new name will deliver an innovative packaging design providing tools for distributors, contractors and installers.

“GRACE ICE & WATER SHIELD® roof underlayment’s superior waterproofing performance will remain the same. We are simply giving it a new look,” said CertainTeed Senior Residential Product Manager Brian Chang. “I have had the privilege of overseeing the GRACE and VYCOR® product lines for years, and I am proud to carry over that legacy at CertainTeed. Merging the high-performance self-adhered weather barriers into one weather protection system simplifies benefits for our customers. We look forward to introducing the new GRACE VYCOR® name and packaging design to enhance the user experience, and leave the roofing underlyment’s 46 year-old proven formula untouched.” 

New GRACE VYCOR® Packaging Features:

  • QR codes to access product guides and videos
  • Simplified zones of information 
  • Maximized prominence of brand and product name to easily identify in a warehouse or on the job site

The soon-to-be rebranded GRACE VYCOR® ICE & WATER SHIELD® roofing underlayments are the same product you know and trust, with more assurance and support from an iconic industry leader. Backed by CertainTeed’s SureStart™ warranty, customers can further protect their homes and roofing products during the vital early years following installation and for up to 50 years with SureStart Plus™. From the roof to the walls, the VYCOR® portfolio of self-adhered weather barriers delivers unparalleled whole house weather protection. 

About CertainTeed

Through innovative and sustainable building solutions made possible through its comprehensive offering of interior and exterior products, CertainTeed, founded in 1904 and headquartered in Malvern, Pennsylvania, is at the forefront of industry advancements that are making the world a better home. With building science as its foundation, CertainTeed is transforming how the industry builds – making it easier than ever to create high-performance, energy-efficient solutions for where we live, work and play.

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $5.6 billion in 2021. www.certainteed.com.



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
Cotney Consulting Group - Banner Ad - COO On Demand
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
Leap - Sidebar - LeapPay - Feb 24
Geocel - Sidebar - 50th Anniversary - Feb 2024
NFBA - Sidebar Ad - Accredited Builder
Project Map It - Side Bar - Digital Portfolio
NRCA - National Roofing Week 2024_04_09_2024
Duro-Last New Membrane Colors Sidebar ad