By Colin Sheehan, RCS Reporter.
In Season 3, Episode 58 of Roofing Road Trips, Heidi J. Ellsworth virtually visits Greta Bajrami in Westborough, Massachusetts. As one of the top four finalists in this year’s Beacon Female Roofer of the Year contest, Greta is a business owner to watch out for. She impressively broke into a traditionally male-dominated roofing industry as an immigrant, millennial, recent college graduate and single mom. Despite having no prior experience with exterior remodeling, she has built a multimillion-dollar brand and one of the most recognized roofing companies in Massachusetts: Golden Group Roofing.
Greta got her start in the roofing industry during college and was drawn to the uncommon opportunities the industry offered. Greta saw both a history of pride in quality craftsmanship as well as a possibility for change from the way business was traditionally conducted in the trade.
"[I wanted] to create a unique process that would attract a certain client and would be mine and my own and it was something I could perfect over time,” said Greta. “That was the light bulb moment that came to me at a very young age, I was just 21 years old and now it's 10 years later. And not only has that process perfected itself, but it's become one of the reasons that we are such an established brand in such a short period of time.”
Greta was recently chosen by the university she graduated from to join their entrepreneurship council group where she works with a small handful of students interested in exploring what it means to be an entrepreneur. She enjoys working with these students of diverse backgrounds to help them envision what their career lives can become.
"I just think it's so unique to have all these young individuals, not only show me respect, but listen to my message about the trades, roofing and the future they can also have in such an industry,” said Greta. “I mean, it's incredible how many people see entrepreneurship as a choice and know that they're going to open some sort of business. I'm just there to make sure that they think of the trades, they think of construction, and they don't have to have this immense knowledge in it, because they can come into this trade and partner up with great craftsmen and create their unique selling proposition."
Listen to the entire podcast to hear more from Greta and Beacon’s fabulous contest that is encouraging the industry to celebrate diversity in roofing.
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