Confidence, connections and closings

By Jesse Sanchez. 

Hands-on training meets real-world strategy at Brava Roof Tile's regional launch events. 

At Brava Roof Tile, training isn’t just a box to check; it’s a strategic tool for contractor success. That commitment is no more apparent than in their regional launch events, where education, product familiarity and business development come together in just a few hours. Designed to elevate contractors and their teams towards success, these events are fast becoming a cornerstone of Brava’s training program. “Our launch events are where we're working with our stocking distributors and inviting all contractors from the entire area,” said Amanda Gay, product and program evangelist at Brava, during this episode of Roofing Road Trips®. The event format is intentionally compact but powerful: part sales training, part hands-on installation session and 100% focused on equipping contractors with the skills to win more jobs. 

Attendees get a much more in-depth education than just a PowerPoint full of keywords and phrases. “We'll go through a sales training portion, answer all the questions,” Amanda explained. She emphasizes contractor input and adapts sessions based on the participants’ experience with synthetic tiles. Amanda states, “If anybody's already promoting it or they're quoting it, they're talking to homeowners. I really like to dive in deep.” 

That level of engagement often yields immediate results. “The biggest feedback that I get is, ‘I wish I knew those selling points last week,’” Amanda said. Each event concludes with hands-on training, an essential element that ensures both sales reps and installers walk away with practical skills. “A sales rep should also know how to do installation,” Amanda noted. “It’s going to help them when it comes to the sale process. They can actually discuss the process with that homeowner.” 

The events are more than instructional; they’re relational. Amanda encourages contractors to keep the conversation going. She shared, “We want to be the person that you call and say, ‘Hey, this is a great success story.’”  

Brava’s commitment to in-person, grassroots training sets them apart in a marketplace often dominated by digital-only resources. And for contractors looking to sharpen their pitch and expand their offerings, these launch events offer something that no webinar can replace: real connection, real product and real confidence. 

Read the transcript or Listen to the podcast to learn more about how Brava’s training helps contractors tackle tough HOAs, weather-proofing requirements and more!