Coaching that connects

By Jesse Sanchez. 

Certified coaches bring bilingual, industry-specific support to roofing companies, and the ROI speaks for itself. 

In this episode of the Roofing Road Trips® podcast, host Karen Edwards wraps up a compelling conversation with Melissa Chapman and Monica Vornbrock of The GLO Group, digging into the real-world impact of coaching within the roofing industry. While early parts of the episode lay out the foundations of coaching versus consulting, the conversation hits high gear in the final segment, revealing what sets The GLO Group apart and why roofing companies are taking notice. 

As certified professional coaches and longtime roofing insiders, Melissa and Monica say their coaching model isn’t one-size-fits-all. They’ve tailored it to meet the evolving demands of field and office teams, individual leaders and entire departments across the industry. One standout element? Their bilingual capabilities. Melissa shared, “To have the benefit of having an English-speaking and a Spanish-speaking coach on staff, it identifies what's really going on in our industry.” 

But it's not just about language, it's about legacy. Melissa and Monica bring decades of industry experience, and that lived knowledge fuels their coaching impact. “We understand the differences between the field and the office, the field hierarchies that happen,” Melissa noted. That deep-rooted familiarity helps them get to the heart of internal misalignments that often derail growth, whether it's clunky customer relationship management (CRM) adoption or departments working at cross-purposes. 

What started as a response to a recurring pain point has evolved into a proven solution. Melissa cites a study showing an immediate 529% ROI from coaching, climbing to 788% when factoring in employee retention and broader financial gains.  

But the benefits of coaching go beyond ROI. For many professionals, it becomes a space to reset, gain clarity and move forward with purpose. “A lot of times, it's—you owe yourself the ability to take that time for yourself,” said Monica. She emphasized how structured support helps people stay on track. “We do checkups at every session to make sure that there's progress that's being made,” she explained. “If there's something that deters that progress, we work on that. What's happening? Where are we stuck? Why are we stuck?” 

For companies unsure where to begin, The GLO Group offers a no-pressure, 15- to 30-minute consultation to explore coaching needs. “You can start with a consultation, and I believe it's a 15- to 30-minute consultation,” said Monica Vornbrock. “We can discuss what your goals are, where you want to go, what you're looking to improve or what you're looking to talk about.” 

Read the transcript or Listen to the podcast to learn more about how The GLO Group’s bilingual, industry-savvy coaching helps roofing professionals align teams, boost leadership and turn internal challenges into measurable growth!