Building Culture and Trust Around Your Brand

By Cayden Wemple. 

Check out this informative webinar from Leap to gain insight on how you can start building trust and community around your brand.  

Whether you are running a restaurant, a movie theater or a roofing business, every company needs an identifiable brand that drives business to them. Part of what builds the brand is the culture and community that is built around it. Charles Antis, who is the founder and CEO of Antis Roofing & Waterproofing, was recently hosted on a webinar by Leap to share his insight on brand building. 

Charles Antis 

Charles is a respected and well-known figure in the roofing industry, recognized for his expertise, entrepreneurship, and humanitarian efforts. He has served on various national and local boards, including the National Roofing Contractors Association and The Roofing Alliance. Charles and his company, Antis Roofing & Waterproofing, have made significant contributions to organizations like Habitat for Humanity, Ronald McDonald House, and Orange County United Way, demonstrating a strong commitment to social corporate responsibility. His leadership and philanthropic work have positively impacted communities and individuals in need. 

Takeaways 

From this webinar, you will be able to takeaway some invaluable information for building up your brand, including these three philosophies 

• Authenticity and vulnerability build trust in your brand. In a world craving genuine connections, being authentic and transparent creates deeper bonds with customers, cultivating loyalty and fostering a positive reputation. By embracing vulnerability, you humanize your brand, strengthening the trust customers place in you. 
• Cause affiliation matters more than ever. In today's socially conscious landscape, consumers seek brands that actively contribute to social issues. By aligning with causes that resonate with your audience, you demonstrate shared values, attracting and retaining loyal customers who appreciate your commitment to making a positive impact. 
• Philanthropy is changing. Traditional philanthropy is evolving into a more strategic approach, where corporate responsibility and storytelling play pivotal roles in driving growth. By integrating social and environmental goals into your business practices, you can address societal challenges while simultaneously fueling your own success.  

Watch the full webinar here to learn more about building culture and trust around your brand.