American Ladder Institute (ALI) influences millions with ladder safety messaging

ALI Launches Safety Ambassador program for companies to promote training achievements.

Another National Ladder Safety Month has ended with millions reminded, when using ladders either at home or at work, that Every Step Matters. Initiated by the American Ladder Institute (ALI), every March is dedicated to raising awareness about ladder safety and decreasing the number of ladder-related injuries and fatalities. 

Over the course of Ladder Safety Month, the organization held three safety webinars that had 868 attendees and ALI president and spokesperson, Mike Van Bree, participated in a national media tour, which generated 16 million impressions. Participating in 14 interviews with local and nationally syndicated stations, he spoke on the importance of ladder safety. In addition, ALI collaborated with DIY social media influencer April Wilkerson to create safety videos to share with her audience.

As with every National Ladder Safety Month, ALI reminds everyone that ladder safety is a year-round commitment. Reflecting its ongoing dedication to safety, ALI recently released an updated Ladder Safety Training video covering single, extension and telescoping ladders — the latter addition having been in development for some time.

ALI also unveiled the American Ladder Institute Safety Ambassador Program. The program encourages companies to demonstrate that at least 80% of their ladder-using employees received a passing score in ALI’s Ladder Safety Training program. In return, the Safety Ambassador receives access to a robust promotional toolkit to help spread the important message that Every Step Matters. The required training courses include Stepladder Safety, Single, Extension & Telescoping Ladder Safety, Articulated Ladder Safety and Mobile Ladder Stands Safety.

Find more information on the Safety Ambassador program here: https://www.americanladderinstitute.org/page/SafetyAmbassadorHome.

Helping to motivate safety and the success of National Ladder Safety Month were our sponsors. This year’s Middle Rung sponsors are International Masonry Institute, International Union of Bricklayers and Allied Craftworkers and Werner Co. First Rung sponsors are Riverdale Plating & Heat Treat, Dorsey & Whitney and Louisville Ladder.

About the American Ladder Institute

Founded in 1947, the American Ladder Institute (ALI) is a not-for-profit trade association dedicated to promoting safe ladder use through ladder safety resources, safety training and the development of ANSI ladder safety standards. ALI also represents the common business interests of its members, who are comprised of the leading ladder and ladder component manufacturers in North America. National Ladder Safety Month, observed each March and spearheaded by ALI, is the only program dedicated exclusively to promoting ladder safety at home and at work. https://www.americanladderinstitute.org/.