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A message from Elevate's president

Elevate - President Message 2024
February 18, 2024 at 6:00 p.m.

By Kristin Beck, Elevate.

A special message and some exciting improvements to Elevate's contractor recognition programs to look forward to in 2024!

As we’ve finished our first full year as Elevate, I want to take a moment to extend my heartfelt gratitude for your commitment and partnership in 2023. You, our valued customers, are the most important part of our business. We recognize the last couple of years have sometimes been hard. I’ve had the opportunity to meet with many of you and you’ve given me so much valuable feedback, and for that I’m truly grateful. We’re on a journey to deliver an outstanding experience for you — we’re not there yet, but I’m happy with what we’ve done so far and excited for the amazing things ahead!

Since our rebrand to Elevate, we’ve invested over 35 million dollars in plant improvements, established new manufacturing locations, and expanded our product portfolio. Our parent company, Holcim, is investing in us at a rate we’ve never seen before so we can bring you the highest quality products. We've also enhanced the reliability of our supply chain by diversifying our suppliers and improving raw material sources to give you the consistent delivery experience you expect and need from us.

At the end of the day, your success is our success. We're excited to grow our commitment to you and become an even more valuable part of your team. 2025 Master Contractor Program Improvements. With that, I’m delighted to announce some improvements to our Contractor Recognition Programs!

Coming back in 2024, all 250 Master Contractor Award Winners will be invited on the 2025 Master Contactor Trip. This was the original concept of the program and Elevate is bringing it back! So if you achieve Elevate Master Contractor at the end of 2024, you are guaranteed an invitation to the annual Master Contractor trip, along with all the other benefits you currently receive.

Second, coming soon, we'll be announcing a new, top tier of the Master Contractor program. This new tier will be for a select few winners, who will get an exclusive event focused on the needs of your company and appreciating your employees. And it's important to know that you can potentially qualify for ALL of our recognition programs! Achieving one will not exclude you from participating in any of the other programs and tiers. We’re committed to giving you the recognition that you deserve.

You are the heart of everything we do at Elevate. In 2024, we're committed to providing a best-in-class customer experience across all parts of our business — our products, processes, supply chain, customer programs and people. At Elevate, we're not just manufacturing roofing products; we're building trust, partnerships, and a better, more sustainable future. It’s going to be an amazing year!

Learn more about Elevate™ in their Coffee Shop Directory or visit www.holcimelevate.com/uk-en.

About Elevate 

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is now Elevate. Building on Firestone's iconic brand and legacy, Elevate represents Holcim's commitment to deliver superior quality and innovation with advanced building solutions. The Elevate brand will provide high-quality products and solutions to solve the industry's shared challenges. 

Under the new Elevate brand, the people, products and standards trusted in the industry will remain the same. Sales Representatives and distribution networks will continue to provide the same superior customer service and product support. Customers will see Elevate evolve as the brand name on trusted products like RubberGard™ EPDM and UltraPly™ TPO, all of which will remain in the market. Plus, the high-quality solutions, network of licensed applicators and industry-leading warranties will remain unchanged.



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