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RoofersCoffeeShop.com > Newsroom > Sales & Marketing > 23 Marketing Mistakes Roofers Make – Mistake #17 Not Budgeting for their Digital Marketing

23 Marketing Mistakes Roofers Make – Mistake #17 Not Budgeting for their Digital Marketing

June 10, 2018 at 6:29 a.m.

By Art Unlimited.

Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes.

Mistake #17: Not Budgeting for their Marketing

Just like everything else, the cost of digital marketing fluctuates. As we learned with AdWords, the cost of keywords you’re bidding on is contingent on the area you are marketing to. Similarly, the same principle applies to the cost of acquiring leads, which is, in essence, marketing. Knowing how much acquiring a lead costs you, either by using AdWords or other means will help you determine your marketing spend.

Want to see all 23 mistakes now? Download the full e-Book here.