23 Marketing Mistakes Roofers Make – Mistake #15 Not Communicating with their Agency Regularly

May 30, 2018 at 4:05 p.m.

By Art Unlimited.

Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes.

Mistake #15. Not communicating with their agency regularly

So, you set up your quarterly goals with your marketing agency--why do you need to contact them again? Your marketing agency should be your right-hand man. They will be the one driving leads for you. Form a relationship with them. You are paying your marketing agency for a reason, and if you don’t trust them to do what they say they will, what’s the point?

By having regular “check-ins,” your marketing agency is able to perform at higher levels because they are able to know more about your business, are aware of your current business needs, and can coordinate with your traditional marketing efforts more effectively.

By communicating with your marketing agency frequently, they will have a better handle on what’s important to your specific business and the personalizations that reflect the unique aspects of your business. As an agency, we can tell you that every top-performing account we have performs well because of regular client communication with us.

Want to see all 23 mistakes now? Download the full e-Book here.